Sullivans Inc. Launches 2021-2022 New Release Catalog

The 89-page catalog is entirely digital this year.

If a powersports dealer cares about it, MPN covers it.

Published: Oct 21, 2021

Sullivans Inc. is launching its 2021-2022 New Release Catalog in an entirely digital format. In this year’s 89-page catalog, dealers can view and order the latest products in powersports, including Joe Rocket, HJC and O’Neal.

From the newest helmet models by HJC — such as the new RPHA 1N Helmet — to the innovative gear by Joe Rocket — like the Seeker Jacket — the new release catalog features sections that offer dealers quick access to the most recently released products in powersports.

Dealers can view and access the 2021-2022 New Release Catalog on the Sullivans Inc. website, https://www.sullivansinc.com, under the “Catalog” section.

New 509 2024 Dirt Collection

This new collection redefines off-road gear standards that deliver for dirt bike riders.

By Meagan Kusek

Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.

Published: Mar 12, 2024

2024 Dirt Collection, dirt bike riders in helmets and jerseys

509 has announced the launch of its 2024 Dirt Collection for dirt bike riders. This collection brings innovative gear offerings to riders, including industry-first anti-fog goggle technology, all-new gear kits with youth sizes and 509's best-selling helmet designs offered in an assortment of exciting colors.

"The Dirt 2024 Collection offers dealers and consumers industry-first, game-changing technology throughout the lineup," said Alicia Anderson, 509 managing director. "Riders continue to look to 509 for gear that reflects their personal style while keeping them comfortable and letting them focus on what's most important: the ride."