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Sturgis Buffalo Chip Partners to Create Indian Customization, Performance Destination

The Sturgis Buffalo Chip, the world’s largest music and motorcycle festival, announced that it has teamed up with industry leaders Tim Sutherland and Lloyd Greer to create a one-of-a-kind destination for aftermarket Indian customization and performance upgrades. The brand-new Lloyd’z Garage will make its debut for the upcoming 81st rally in August. The site of the new Lloyd’z Garage is at the Buffalo Chip’s free-access CrossRoads commercial property. The location will be a must-see destination for Indian owners during the rally and year-round, offering them a wide range of parts and accessories, and high-output performance upgrades. 

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Following the finalization of the agreement, Sturgis Buffalo Chip owner and CEO Rod Woodruff shared, “Tim and Lloyd are among the most successful geniuses in the world of motorcycles.  We are proud they have chosen the Chip as the place for their satellite business.”

In addition to Lloyd’z Garage, Sutherland, Greer and The Chip will debut a new, limited-edition Sturgis Buffalo Chip signature Indian Motorcycle each year as part of this industry-leading alliance. Each motorcycle will draw inspiration from the famed venue’s rock, rumble and rebellious attitude, making them truly one-of-a-kind, commemorative keepsakes for their buyers. 


“The Sturgis Buffalo Chip is the focal point of the rally, and we are thrilled to provide a must-visit destination for Indian motorcycle owners in the heart of the action,” said Sutherland and Greer. “We will have the opportunity to meet and interact with Indian motorcycle owners and dealers on a whole new level, plus have the opportunity to build one of the industry’s best custom motorcycles each year. It doesn’t get much better than that.”

Lloyd’z Garage will be open at the Buffalo Chip’s free-access CrossRoads at its west gate starting summer of 2021.

Rally attendees can schedule an appointment in advance at


Link: Buffalo Chip

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