Steven Tyler and Guy Martin Presented the New Supersport and Custom Touring Tires From Metzeler

During the Metzeler Legendary Knight in Milan, Metzeler presented a preview of the new supersport Sportec M7 RR tires and custom touring ME 888 Marathon Ultra in a Whitewall version and new 23-inch front size to the international press. To make the announcement, Metzeler brought along guest stars, as well as friends of the brand of the blue elephant, Steven Tyler, Aerosmith frontman and Dirico Motorycles USA spokesman, and British road racing icon Guy Martin.

Tyler captured the attention of the audience in the hall by talking about his passion for two wheels and about the motorcycles brand he represents. He also expressed words of praise for the ME 888 Marathon Ultra tires and for Metzeler.

Martin spoke of his fruitful collaboration with Metzeler within the roadracing competitions and its contribution to the development of this new product born from the experience and expertise acquired in these years by Metzeler in roadracing activities.

The Sportec M7 RR has been designed to deliver high levels of handling and safety, ensuring optimal performance even in difficult situations that you may encounter on the road such as wet, bumpy and dirty tarmac.

Sportec M7 RR provides supersport performance and is designed for all riders who prefer a sporty riding style and use the motorcycle in varied situations — from every day commutes to short trips during the weekend. The Sportec M7 RR also features ease of handling and ensures a higher mileage than its predecessor Sportec M5 Interact.

Metzeler also announced a wider range of sizes and a new version of the ME 888 Marathon Ultra. The tire is dedicated to all owners and lovers of V-Twins and the custom world. The new product, already nicknamed "Triple 8" from the U.S. public, will be presented with new sizes, including the 23-inch front, and a Whitewall version.

The 23-inch front is an unprecedented size in the range of products from Metzeler. The new front size is dedicated to those who want to transform their motorcycles into baggers by customizing their own vehicle, and do not want to just obtain a motorcycle for exhibition, but use it on the road.

In the Whitewall version, the ME 888 Marathon Ultra includes 12 sizes, 5 front and 7 rear, which can fit the most popular models of heavy tourers, V-Twins and metric cruisers offering the same performance of the equal "blackwall" sizes, and at the same time a vintage look with a careful finish.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.