Steve Veltri Named Mustang Director of Sales

Longtime motorcycle industry sales and marketing exec Steve Veltri has signed on as director of sales for Mustang Motorcycle Products after a brief stint in the wholesale irrigation business. V-Twin dealers will recognize Veltri from his time as the VP of sales & marketing for Custom Chrome for more than a decade.

In his new role, Veltri will serve as the brand’s sales advocate by visiting distributors and dealers, conducting ride-alongs with sales reps, and leading training sessions. "My mission is to make the motorcycle market aware of the new Mustang: clean, class, comfort," he said.

With more than 30 years serving the motorcycle market, Mustang has established itself as a leading manufacturer of aftermarket motorcycle seats. “Now we have to focus on the ride ahead, and we feel the addition of Steve to the team will help us accelerate the brand’s evolution,” said Mustang Product Manager Matt Kulman. “Steve’s experience with distribution, business development, strategic planning and leadership in both the metric and V-Twin market really make him the perfect candidate.”

However, it was Veltri’s work with a network of more than 5,000 Harley-Davidson franchises and independent dealers around the world that solidified his opportunity with Mustang. After starting with CCI as a sales rep in 1991, he fast-tracked through the ranks, becoming a regional sales manager, national sales manager, VP of sales and ultimately VP of sales & marketing for the distribution giant. “Quite simply, he has the skills and the contacts that Mustang needs to add to the mix moving forward,” said Mustang Marketing Director Marilyn Simmons.

“I’m excited to be back in the industry I’ve called ‘home’ for many years,” added Veltri. “The opportunity to help Mustang succeed in its strategic goals and expand the company’s reach with my industry friends is a unique opportunity… and one I couldn’t refuse.”

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.