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S&S Cycle Names New President & CEO

S&S Cycle welcomes new company President & CEO, Paul Skarie. Paul comes to S&S after a decade and a half stint at Harley-Davidson and brings with him an intimate understanding of the powersports space, both U.S. and international. 

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“I’ve long been a fan of S&S, admiring their ability to continually innovate in both the performance and racing markets and I am both honored and excited to help lead this premier brand into the future,” said Skarie.  

“After an exhaustive and thorough search for a candidate that we felt could help write the next chapter of the S&S story, both the shareholders and board of directors agreed, Paul had the right stuff. His involvement in powersports, combined with a broad spectrum of experience has forged a seasoned leader with the vision and demonstrated ability to drive S&S towards a prosperous future,” states Chairman of the Board Mark Platt. 


Paul will hit the ground running and officially take the reins of the six decade old brand on June 7, and will be operating out of the S&S corporate headquarters in Viola, Wisconsin. 

Link: S&S Cycle

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