S&S Cycle Becomes Newest Exhibitor at AIMExpo

The American International Motorcycle Expo has announced that S&S Cycle will become the newest exhibitor for the 2015 show, scheduled for October 15-18 at Orlando’s Orange County Convention Center. The addition of S&S Cycle expands the growing contingent of V-Twin exhibitors in the show’s third year.

Established in 1958, the Viola, Wisconsin-based S&S Cycle has grown to become arguably the most recognizable name in V-Twin aftermarket performance. The “Go-Fast” mantra that was founded chasing speed on the Bonneville Salt Flats now defines the brand and its products, which are aimed at maximizing the performance of V-Twin motorcycles.

S&S Cycle’s participation at AIMExpo will be highlighted by its sponsorship of the Freestyle class at the new AIMExpo Championship of the Americas custom bike building competition, alongside Biker’s Choice. The winner of the inaugural contest will advance to the AMD 2016 World Championship of Custom Bike Building in Cologne, Germany at the 2016 Intermot show. S&S Cycle and world-class bike-building events go hand-in-hand as a long time sponsor of the AMD World Championship. With the introduction of the AIMExpo Championship of the Americas, it recognized the opportunity to expand its support of bike builders in its home market.

“With AIMExpo increasing activities for the V-Twin segment of the industry, we feel that it’s definitely something worthwhile for S&S Cycle to support. So, we’re stepping up to be part of those activities by becoming a sponsor of a new competition for custom bike builders,” said Paul Langley, President of S&S Cycle. “Specifically, we’re donating an S&S P93 engine for AIMExpo to use to help finance a trip for the winner of the Championship of the Americas custom bike building competition that will represent the Americas in the AMD 2016 World Championship of Custom Bike Builders.”

“As importantly, S&S has chosen to invest in AIMExpo to take advantage of the all-in-one platform where we can interact with dealers, consumers and members of the media, in addition to showcasing our latest products. It’s an event with an international appeal that allows us to conduct our trade business and then meet our end-users in one place at one time. It’s a win-win.”

S&S Cycle will maximize its show presence by participating at the new Garage Party on Saturday afternoon and evening.

“S&S Cycle is a highly recognizable industry leader and joins the growing list of V-Twin exhibitors who will have a presence at AIMExpo,” said Bob Kay, AIMExpo V-Twin Director. “They’ve taken notice of the platform available to them and the initiatives being undertaken by AIMExpo to drive V-Twin dealer and enthusiast participation. We welcome them on board!”

More than 300 exhibitors have already committed to AIMExpo in 2015. To exhibit at AIMExpo, call an Account Manager toll free at 855-MCShows (855-627-4697) or visit: AIMExpoUSA.com

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.