fbpx

S&S Cycle and Royal Enfield Partner in 2021

Royal Enfield announced its continued technical partnership with S&S Cycle into 2021, collaborating on projects including the BUILD TRAIN RACE road racing and flat track programs.

Royal Enfield announced its continued technical partnership with S&S Cycle into 2021, collaborating on projects including the BUILD TRAIN RACE road racing and flat track programs. 

Royal Enfield and S&S Cycle established a relationship in developing the FT411 and Royal Enfield’s American Flat Track program in recent years. S&S Cycle also manufactures multiple aftermarket parts and accessories for Royal Enfield motorcycles. This year, S&S Cycle will create parts to assist with the BTR road racing program, including exhausts, footpegs and triple clamps, and continued support of the BTR flat track program. S&S Cycle will also help to develop a Royal Enfield Continental GT 650 road racing package and consult on future racing opportunities in the Americas. 

“S&S Cycle and Royal Enfield continue to grow our relationship through our racing programs,” said Breeann Poland, marketing lead for the Americas and global brand manager for the Continental GT platform. “S&S Cycle is a renowned manufacturer in the performance aftermarket industry and its teams have supported our BTR flat track over the last year. Royal Enfield is excited to partner with S&S Cycle again for the road race iteration of the program, leveraging the brand’s capabilities to design, develop and manufacture some of the best performance parts in the industry.” 

S&S Cycle is based in Viola, Wis, just a few hours drive from the Royal Enfield North America headquarters. Establishing itself as one of the premier V-Twin aftermarket parts manufacturers, S&S Cycle has expanded into other markets, including developing a wide range of performance parts for the Royal Enfield Twins model lineup.

“Royal Enfield is a great partner for S&S Cycle and allows us to reach a new audience of riders,” said Paul Langley, president of S&S Cycle. “The programs that Royal Enfield has developed have not only provided female motorcyclists the opportunity to get involved in racing but afforded us the chance to develop parts and accessories for the Royal Enfield Twins platform. Royal Enfield is one the global leaders in motorcycle production and getting access to the brand helps S&S Cycle as we look to expand our business.”

After the successful debut of the flat track BUILD TRAIN RACE program, Royal Enfield looks to road racing as the program continues to evolve. Seven female motorcyclists were recently announced to build, train and race with road racing prepared Royal Enfield Continental GT 650 motorcycles. 

To follow along with the BTR program, visit BuildTrainRace.com and to see S&S Cycle’s line of Royal Enfield parts, visit SSCycle.com.

Link: Royal Enfield

You May Also Like

Harley-Davidson Debuts 2024 Icons and Enthusiast Motorcycle Collections

Limited-edition Hydra-Glide Revival Model and Tobacco Fade models premiere at Daytona Bike Week.

Tobacco Fade Enthusiast Collection

Harley-Davidson revealed the latest additions to its limited-edition Harley-Davidson Icons Motorcycle Collection and the limited-run Enthusiast Motorcycle Collection, showcasing premium factory-direct custom paint and graphic treatments and paint application technology. Both collections will be displayed March 2-9 during Daytona Bike Week at the Harley-Davidson Event Display Area at Daytona International Speedway and are also available now at authorized Harley-Davidson dealers. The Icons model is inspired by the look of the motorcycles ridden in era of the upcoming film, "The Bikeriders," which follows the rise of a midwestern motorcycle club, as seen through the lives of its members. The film is scheduled to be released theatrically in the U.S. on June 21, 2024.

SUPER73-S2: First-of-Its-Kind Capsule Collection With Howler Brothers

Exclusive collaboration brings surf and outdoor culture to the booming e-bike industry with custom apparel and accessories.

SUPER73 x Howler Brothers, SUPER73-S2
Indian Motorcycle and Roland Sands Design Collaborate on Hooligan-Inspired, Limited-Edition FTR

The new FTRxRSD Super Hooligan is expertly designed with race graphics and premium performance componentry.

FTRxRSD Super Hooligan
Indian Motorcycle 2024 Roadmaster Elite

The 2024 Roadmaster Elite delivers a custom-inspired, tri-tone Indian Motorcycle Red paint scheme with upscale fit-and-finish and world-class touring capabilities.

2024 Indian Elite Roadmaster
American Honda Announces Advancements to Africa Twin Platform for 2024

The Africa Twin and Africa Twin Adventure Sports ES receive key updates.

2024 Africa Twin Adventure Sports ES

Other Posts

Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024
Dymag Becomes Official Partner for MotoAmerica 2024

The partnership reinforces Dymag’s commitment to the North American Road Racing Championship.

Dymag wheels
Viral Brand LLC Partners With Kimpex to Distribute Performance Eyewear

Viral Brand manufacturers a premium line of goggles and sunglasses.

Viral Brand and Kimpex partnership, helmet with goggles
Royal Enfield’s Build. Train. Race. Program to Return for the 2024 Season

Royal Enfield continues to inspire a new generation of women riders.

Build. Train. Race., Royal Enfield BTR