Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager
Jeff Botsford began his career in the motorcycle industry in 1991.
New Sponsorship Agreement Between Heidenau Tires and Team Obsolete
Heidenau has been producing tires for classic motorcycle sizes for almost 20 years.
Atturo Tires Partnering With 4Fest Events in 2024
Atturo Tires is returning to 4Fest Events in 2024, with plans to attend events in Michigan and Texas.
Yamaha MT-09 to Sport Bridgestone BATTLAX HYPERSPORT S23 Tires
BATTLAX HYPERSPORT S23 tires feature a new pattern design to improve grip and other performance attributes crucial to sports riding.
Trader Interactive CEO Lori Stacy Retires, Succeeded by David McMinn
The company has grown exponentially under 25 years of Stacy’s leadership.
Beta Motorcycles Pairs Up With Mitas TERRA FORCE-EF Tires for Its 2024 Xtrainer Enduro Bikes
Mitas TERRA FORCE-EF to fit on 2024 Beta Xtrainer 250 and 300 models.
Michelin Introducing 3 New Motorcycle Tires at EICMA
Michelin Power 6 and Michelin Power GP 2 tires: extra grip on dry and wet conditions, thanks to MotoGP know-how.
Mitas Adds More Power to SPORT FORCE+ EV Range With 2 New, Large-Sized Tires
The SPORT FORCE+ EV tire line is now in seven sizes for extra force for even more sports bikes.
Ep. 87: Special Guest Tex Mawby from Merlin, New Bikes, Tires and Events
It’s adventure time!
How to Sell Upgraded UTV Tires
Displaying upgraded tires and wheels on showroom vehicles can drive up profit margins.
Kawasaki Senior Vice President Retires Following 34-Year Career
Bill Jenkins began his career in 1988 as a district manager in the metro New York and New Jersey market.
Segway Powersports Joins Forces with Atturo Tires to Showcase Villain SxS at AIMExpo 2023
For the first time, the 72-inch Villain, featuring Atturo Trail Blade X/T SXS Tires, will be on display at the show.
Mitas ENDURO TRAIL+ Tires Selected for the New 2023 KTM 890 ADVENTURE R
This is the third time KTM has chosen Mitas tires for its bikes.
Atturo to Enter the Powersports Market with 2 New Tires for SxSes and UTVs
Atturo is bringing two of its most popular and proven tread patterns from the light truck market to the side-by-side world.
Pirelli SCORPION Trail II Tires Selected as Original Equipment on New Zero DSR/X Electric Motorcycle
Zero’s full range of high-performance electric motorcycles come equipped with Pirelli tires.
Tips for Selling Motorcycle Tires
How to make those black wheels stand out in the showroom.
