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USA Today Features Motorcycle Industry Council’s Snapshot Infographic for Ride To Work Day

MIC received mainstream media coverage as USA Today featured a Ride To Work Day infographic on the front of the Life section June 19, as motorcyclists everywhere commuted to their jobs, saving fuel and parking spaces while enjoying the trip. It was 26th annual Ride To Work Day, with motorcycle and scooter clubs across the country encouraging

INTERMOT is Just One Week Away

In no time at all the international motorcycle industry and motorcycle fans from all over the world will be meeting up in Cologne for INTERMOT 2016. Numerous world premieres from manufacturers of motorcycles, scooters, E-scooters and E-bikes promise a veritable wealth of innovations.

Indian Motorcycle Sponsors the Ramspur Winery Santa Rosa Mile Weekend

Indian Motorcycle has announced it is sponsoring the Pro/Am Hooligan and RSD SuperHooligan races during an action-packed AMA Finale weekend in Santa Rosa, California on Sept 24. Indian also confirmed that its all-new Indian Scout FTR750 race bike will make its racing debut.

Business-Focused Peer Groups Growing Amid Sluggish Industry Unit Sales

The percentage of powersports and motorcycle dealerships involved in peer review business groups known as 20 clubs is expected to reach a new high this fall. The increase in participation is industry-wide, with more OEMs and dealerships scrutinizing their retail practices as the industry’s new unit sales have remained largely stagnant.

Women in Powersports Invited to PowerLily Breakfast at AIMExpo

Leave the guys behind this time. It’s women only at a special breakfast open to all females in the powersports industry, held at this year’s AIMExpo in Orlando.

Bates Footwear to Officially Launch Powersports Line at AIMExpo

Bates Footwear will officially launch the 2016 Powersports Footwear line at AIMExpo next week in Orlando. Bates Footwear will be showcasing the new powersports line at booth # 2221. On Thursday, October 15 at 11:30 a.m. Bates Footwear will take the stage at the AIMExpo Media Hub for a formal presentation.

Proclamation Recognizes Groundbreaking Impact of AIMExpo on Powersports Industry

With the third annual American International Motorcycle Expo (AIMExpo) fast approaching, it was announced today that Florida’s Orange County, host region of the event, will recognize the groundbreaking event via proclamation for its impact on the greater powersports marketplace.

One Week Until 2015 AIMExpo

With the countdown clock just outside of one week until the kickoff of the Third Annual American International Motorcycle Expo (AIMExpo), the anticipation surrounding the 2015 event continues to build as the days count down.

Skagit Powersports Owners Put Innovative Retail Concepts Into Place

Gary Lawyer, Bill Cameron and Pete Bangs bought Skagit Powersports in 1992, and soon started putting their innovative retail concepts into place.

Glenn H. Curtiss Museum to Host Hundreds for Classic Motorcycle Weekend

Hundreds of classic motorcycle enthusiasts will gather at the Glenn H. Curtiss Museum in the Finger Lakes Region of New York State for its 10th annual Curtiss Classic Motorcycle Weekend, Aug. 1-2. Admission is free for the outdoor display and museum tours are reduced to $6 for anyone arriving on a motorcycle.

Motorcycle Industry Council Promotes Ty van Hooydonk to Vice President, Communications

The Motorcycle Industry Council has promoted long-time staff member Ty van Hooydonk to vice president, communications. Van Hooydonk has worked, and will continue to work, on the industry’s mainstream media and market expansion programs, including Discover Today’s Motorcycling.

Motorcycle Industry Council’s Gear Up Every Ride Photo Contest

Gear Up Every Ride has launched a month-long photo contest starting May 1. The contest gives riders a chance to win nearly $10,000 in prizes in exchange for posting photos that embrace the Gear Up theme and including the hashtag #GearUpEveryRide on Instagram.

Motorcycle Industry Council Launches ‘Gear Up Every Ride’ Initiative

Gear Up Every Ride, a new initiative built around innovative ways of encouraging riders to use proper motorcycling apparel, is launching during May’s Motorcycle Safety Awareness Month. The program was designed by the Motorcycle Industry Council’s Rider Safety Committee.

Coleman PowerSports

The Power of a Woman’s Touch

Powersports Business Institute@AIMExpo Details Announced

For 2014, Powersports Business Iinstitute@AIMExpo will feature 32 educational sessions focused on improving all facets of the powersports retail business model in four key areas: sales and marketing, digital solutions, services and operations, and powering profits.

Rick Lake Joins Bike Week Radio Show Crew

Broc Glover and the crew at Bike Week Radio Show welcome aboard a new team member. Rick Lake has joined Bobby Wooldridge, Paul Carruthers and Scott Cox on the number one motorcycle show on radio, and will be serving as the Senior Account Executive.