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Papa’s Leather Expands

Papa’s Leather of Oklahoma announced the opening of their third retail location, Papa’s Motorcycle Apparel in Farmers Branch, TX. The opening was a culmination of new ownership, new management and the implementation of an accelerated growth plan.

WPS Employee Spotlight – May

WPS is highlighting the accomplishments and roles of their employees who work with several of the company’s featured brands, more than 130,000 products and over 10,000 dealers worldwide.

WPS Employee Spotlight

For over 58 years, Western Power Sports has delivered products to the powersports industry through its regional warehouse network based in Idaho, California, Tennessee, Pennsylvania, Indiana and Texas. WPS is highlighting the accomplishments and roles of four sales managers.

Apparel Pro: Heated Apparel

Fifteen years ago I was touring with a group of riders hoping to stretch the season and we were looking for one last hurrah before putting our bikes away for winter. After a few days of riding in the Deal’s Gap area, we woke up at the Deals Gap Motorcycle Resort with a thick layer of frost on the bikes. My heart sank several inches knowing I would suffer for the first time while riding. I didn’t have a stitch of heated apparel. And at that time, I didn’t have a clue how valuable it could be.

Apparel Pro: Textile Street Apparel

The evolution of the motorcycle jacket over the last 100+ years has been fascinating. From leather jackets that originated from other industries like aviation to the advent of man-made super fabrics, armor and waterproofing.

Shifting Gears: Printing All The News That Fits (Sep.)

After 15 years Vance & Hines VP John Potts has shifted gears. “It has been a great ride, but it is time to change my road,” said Potts. “It has been an incredible life experience working with the team at Vance & Hines. From Japan to Australia, this is truly one of the best brands

WPS National Sales Meeting: What’s In A Name?

The name may say Western Power Sports, or WPS as it is commonly known, but it is far from being “only” a western company. While that may have been the case when WPS originally started as a snowmobile parts and accessories distributor in Utah, Nevada and the Pacific Northwest back in 1960, the company has

Apparel Pro: Boots

[dropcap]I[/dropcap]n terms of motorcycle protective apparel, boots are often the least thought of apparel item. Apparel reviews abound on helmets, jackets, pants and race suits, but why is it that we never hear much about footwear given that riding shoes and boots are generally the one thing we wear all day without removing when in

Western Power Sports

WORK HARD, PLAY HARD! Many companies can claim to treat their employees like family. Others proclaim their passion for the powersports industry or their ability to do things better than the competition. However, at some point it all starts coming across as contrived – or at least a well polished script. That is not the

All-New LiveWire S2 Mulholland Electric Performance Cruiser

The second bike on LiveWire’s S2 platform is available immediately at all U.S. dealers.

2024 LiveWire S2 Mulholland
Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails
Harley-Davidson Debuts 2024 Icons and Enthusiast Motorcycle Collections

Limited-edition Hydra-Glide Revival Model and Tobacco Fade models premiere at Daytona Bike Week.

Tobacco Fade Enthusiast Collection
Harley-Davidson Reimagines 2 Iconic Touring Motorcycles

The all-new Street Glide and Road Glide models feature exceptional performance, cutting-edge innovation and bold designs.

2024 CVO Road Glide ST
Suzuki Unleashes Returning 2024 Motorcycles and KingQuad ATVs

2024 brings fresh new colors and features.

Suzuki 2024 returning lineup
Suzuki Introduces 2024 V-Strom 800 and V-Strom 800 Touring

New additions to the V-STROM 800 line enhance adventure touring options.

Suzuki V-Strom 800 and V-Strom 800 Touring
Jonesboro Cycle & ATV

Go big — 185,000 square feet big — or go home.

Jonesboro Cycle & ATV