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Polaris Salutes American Heroes Campaign Winners Revealed

The patriotic campaign was created to honor Polaris’ American roots and recognize its network of owners and dealers who are making significant contributions to better their communities.

MIC, Powersports Veteran Larry Little Retires

Larry Little is retiring after more than 40 years and a variety of important work in the powersports industry.

Polaris Launches ‘Polaris Salutes American Heroes’ Campaign

This campaign sets out to share the many stories of Polaris heroes – from traditional military members to the grocery delivery drivers – that deserve a salute.

MV Agusta Donates PCR Machine For Quick COVID-19 Testing to Varese Hospitals

MV Agusta takes the field in the solidarity race to support Varese community hospitals facing the coronavirus emergency. The company donated a sophisticated testing machinery able to process up to 96 swabs in just 30 minutes.

FIN GPS Supports 2020 Suffragists Centennial Motorcycle Ride

Women’s Motorcycle Tours is pleased to welcome Find It Now GPS as an official Suffragists Centennial Motorcycle Ride sponsor.

Student UTV Build Tours Off-Road Events

After weeks of mentorship and instruction from YEN members, the students’ labor culminated in a unique build that was displayed at the 2019 SEMA Show. The UTV will now tour at various off-road events throughout 2020.

Celebrity Status: Improving the Customer Experience & Follow-Up

In order to improve their customer outreach, Harley-Davidson of Glendale took steps to improve their customer service, starting behind the scenes with their management and sales team by adding new technology, specifically PSXDigital’s AI-powered customer experience management platform.

Piaggio Group Returns to Canada’s The Motorcycle Shows for 2020

Joined by all brands, Aprilia, Moto Guzzi, Piaggio and Vespa, Piaggio Group will showcase the latest iconic Italian machines ahead of the 2020 ride season.

Kawasaki Raises Nearly $100,000 for Charities in 2019

Kawasaki has proudly supported several local and national charities in raising hundreds and thousands of dollars in 2019, supporting worthy causes with cash and product donations, as well as VIP racing fan experiences at Monster Energy Supercross.

Tucker Powersports 2019 Year in Review

The Tucker Team looks back at some of its favorite events, road trips and experiences from 2019.

Destination Dealership: WMR Competition Performance

The fact that the motorcycles are not front and center does not stop WMR from selling lots of motorcycles — the dealership is one of the top KTM and Husqvarna dealerships in the country.

Polaris Off-Road, Diesel Brothers Support First Responders Through United We Ride

For the last 15 years, Polaris’ commercial, government and defense team has proudly partnered with military and public safety organizations across the country to design and upfit Polaris vehicles for professional use.

Motorcycle Book Author Makes Good on Promise to Hospital Kids

Famous motorcycle-riding celebrities– Peter Fonda, John Paul de Joria, Norman Reedus, Travis Tritt, Rusty Coones, Kyle Petty, to name a few — join everyday riders and accept Lewis’ invitation to submit their answers to one question: what is the meaning of life?

Honda to Auction 2 Rare Motorcycles to Benefit Pediatric Brain Tumor Foundation

American Honda and Iconic Motorbikes have teamed up to auction off a pair of rare motorcycles in order to help children and teens with brain tumors.

American Honda Motor Co., REVER Join Forces in Support of Pediatric Brain Tumor Foundation

“We are so excited about this new partnership with Honda and REVER, which will not only get more people out on their motorcycles, but also raise awareness and funds for kids with brain cancer.”

Snowmobile Sales Outperform Economic Growth Worldwide

A long lasting cold and snowy winter in much of the snowmobile community, and continued enthusiasm and interest in snowmobiling powered snowmobile sales to increase worldwide to 133,081 new sleds sold this past year.