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SBS Announces Brand Platform Change

The company says its new brand and messaging updates will support its sales initiatives and further communicate the SBS brand to the powersports industry.

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SBS recently announced its new global brand platform. The company says its new brand and messaging updates will support its sales initiatives and further communicate the SBS brand to the powersports industry.

“As part of our brand platform, we have introduced our new tagline: GO AHEAD, said Chris Jensen, SBS North American Market Manager. “We are stressing a promise to the industry; whether an industry professional, racer or daily rider, we want you to succeed in your ambitions and dreams. With SBS as your partner, we promise that you can GO AHEAD.”

The new brand platform features improvements such as a modern, dynamic design, simplified packaging, extended product range, responsive social and digital support, and more.

Links:
SBS Friction

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