ROXOR by Mahindra to Make SEMA Debut

SEMA Show will see the announcement of the new 2019 models while highlighting the full customizability of ROXOR.

ROXOR, the all-new off-road only vehicle designed and created by Mahindra Automotive North America, will mark its first Specialty Equipment Market Association Show appearance in 2018. The debut will come just seven months after ROXOR was first introduced to the U.S. market in March 2018.

SEMA Show will see the announcement of the new 2019 models while highlighting the full customizability of ROXOR. Attendees will be able to see ROXOR vehicles in two separate locations at the show: booth 38007 in South Hall Upper as well as the ROXOR sales and marketing mobile exhibit in Silver Lots 1-3 61027. The semi rig located outside will feature several ROXOR vehicles as well as the company’s 2019 accessory line available for the ROXOR. Other ROXOR models will be shown in various other vendor booths throughout the show.

Extensive off-road capabilities and a unique 2.5 liter turbo-diesel engine with an automotive-style five-speed manual transmission set the ROXOR into its own powersports category. With more than 70 years of history producing rugged and durable vehicles, Mahindra expands their capabilities to the American off-road market with ROXOR. Originally started under license from Willys, Mahindra’s vehicle production has continued since the 1940s. ROXOR can handle the toughest terrain and delivers the perfect multi-purpose work horse including ranching, trail-riding, hunting and camping to name just a few activities.

The introduction of 2019 ROXOR models at the SEMA Show demonstrates the expansion of the powersports category at the show.


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