Rollick, an affinity buying program and enterprise lead management solution for the marine, powersports, RV and industrial equipment industries, has built and released the first logic-based incentive platform for the powersports industry. The new consumer incentive database is mapped to the vehicle VIN and trim and automatically applied to the dealer quoting system.
“This is all part of delivering on our promise to make the customer journey in powersports as seamless as possible,” said Rollick CEO Bernie Brenner. “When a powersports shopper goes to one of our Certified Dealer websites and clicks on the Rollick ‘Offers’ widget, we automatically show all of the applicable incentives for that exact vehicle.”
Rollick’s team collects all current manufacturer incentives and loads them into the Rollick system, so consumers can shop with confidence and know they are getting an upfront, transparent price and special savings on the vehicles they are interested in purchasing.
“While there are some sources for manufacturer incentives for consumers and dealers to turn to, before now, the data wasn’t easily mapped to the VIN, trim and stock level,” Brenner said. “Previously, consumers would have to go to OEM websites to research incentives on their own, or to a website that listed all the available incentives. Consumers can now easily find the specific incentive that applies to the unit of inventory they are interested in when online.”
“This is a great tool for our dealers as well,” Brenner added. “Now, powersports dealers have one source to easily find and calculate incentives when advertising inventory and communicating with customers.”
Rollick’s current OEM incentives and rebates cover Arctic Cat, Can-Am, E-Z-GO, Honda, Kawasaki, Polaris, Slingshot, Textron Off-road, Suzuki, and Yamaha with plans to add three brands per month through Q4 2019.