CDK Global, Inc., a leading enabler of end-to-end automotive commerce, announced that Austin-based Rollick Outdoor Inc. is the first company to take advantage of the Innovation Catalyst offering, a special initiative of the CDK Global Partner Program.
Other recent partnerships includes Rollick’s addition to State Farm’s Community Offers Program in May and to the Progressive Insurance Outdoor Vehicle Buying Program in August. Rollick Outdoor believes that both dealers and customers will benefit from the trusting, open and valuable transactions that Rollick’s technology platform enables.
The offering lowers the cost of entry into the CDK Partner Program for startups and other solution providers serving the automotive retail industry and other adjacent markets. Key features of Innovation Catalyst include reduced minimum monthly fees and a phased approach to upfront integration development fees based on the partner company’s rate of growth.
“We’re reducing the barrier to entry for companies looking to join the CDK Partner Program,” said Howard Gardner, vice president and general manager of CDK Data Services. “Our goal is to help startups and new entrants to our program grow and mature so they can deliver new ways to enable commerce.”
Rollick is the first CDK Partner Program member to be integrated with the dealer management system offered through CDK Global Recreation, which serves the powersports, RV and marine industries. Rollick provides a marketing platform to help retailers and manufacturers in these industries provide a personalized online and in-store experience.
“Innovation Catalyst is a great fit for our business needs,” said Bernie Brenner, CEO, Rollick. “With this new integration, CDK Recreation customers can benefit from our marketing platform and deliver an improved retail experience.”
With more than 400 partner companies and 600 unique applications that dealers can use to run their businesses, CDK has one of the largest third-party partner programs in the industry.