Rivera Primo started out 43 years ago in the Whittier area when Mel Magnet started pulling SU caburetor’s off British imports to graft them onto Harley motorcycles. Recently, the company announced it is leaving Whittier.
“We want to sincerely thank all the people who helped us on our journey to this moment; our staff, our wonderful customers and vendors.”
Rivera Primo may be leaving its old HQ behind, but it will be taking up a new residency in California. Its an all new Rivera Primo with new products, new machinery and new digs. Beginning on February 1, 2016 Rivera Primo will be servicing all its customers from two new facilities. Its Los Angeles satellite location will be at 15717 Texaco Ave., Paramount, California 90723 and it will house sales staff and some assembly. The new headquarters, warehouse and production is in a 70,000 sq. ft. facility at 115 Robin Hill Rd., Goleta, (Santa Barbara County), California 93117.
The Whittier location will be permanently closed as of January 31, 2016.
