Ricart Automotive, of Columbus, OH, announced its acquisition of A.D. Farrow Co. Harley-Davidson, America’s oldest Harley dealership.
The two nationally-recognized powerhouse vehicle sales operations will join forces as Ricart Automotive will assume majority ownership of A.D. Farrow Co.’s three Columbus franchises. This will be Ricart’s first expansion away from the Ricart Automotive Mega Mall in Columbus, OH, in 10 years.
“We’re beyond thrilled to be growing the Ricart brand with A.D. Farrow Co. Harley-Davidson. Harley is one of the oldest and strongest brands in our country, and the Ricart family has been avid Harley-Davidson riders for years,” said Rick Ricart, president of Ricart Automotive Group. “We’re excited to get to know the A.D. Farrow employees and their families and to take on the next chapter of this historic brand.”
Harley’s plans to diversify its product line by developing more electric scooters, bikes and vehicles will meet the new demands of an urban customer. Together Ricart Automotive and A.D. Farrow Co. Harley-Davidson will grow their automotive services, further expanding into the lifestyle electric vehicle ownership market as well as the traditional Harley-Davidson products.
“I have known and admired the Ricart organization all my life. The family has been Harley riders for years, and I couldn’t imagine better stewards of this legacy business in the decades to come,” said Bob Althoff, owner of A.D. Farrow Co. Harley-Davidson, who has led A.D. Farrow for the last 17 years. “Their passion for motorcycles and the people who ride them convince me that they will dominate the Harley-Davidson dealer ranks as they have the Ford ranks.”
