REV'IT! and RawHyde Invite Riders to Explore the Gravel Dragon

REV’IT! and RawHyde will team up at the inaugural Overland Expo East to offer adventure riders a rare chance to ride the illusive “Gravel Dragon”, the off-road trek that snakes through the scenic, forested vistas of the Great Smoky Mountains National Park outside of Asheville, North Carolina. The trail’s endless twists and turns mimic its namesake, the world-renowned Tail of the Dragon – but in the most rugged, thrilling way possible.

The ride will leave at 10:00 AM on Friday, October 3rd from the RawHyde tent in the Overland Expo motorcycle pavilion. It will be led by RawHyde guides over paved and unpaved roads, and a light lunch will be served mid-route; riders must have their own bikes and proper protective gear. The ride is estimated to return to Overland grounds around 6:00 PM.

REV’IT! and RawHyde have partnered to offer the ride free-of-charge, but space is limited: Interested riders should send an email to [email protected].

In addition to the ride, REV’IT will display its most popular adventure products at Overland, and will present a seminar titled "Dressing for the Occasion: All-Season Riding Essentials" at 9:00 AM on Friday, October 3rd and 11:00 AM on Sunday, October 5. For more information, call 718.624.2162.

LAND announced the appointment of Shane Seymour as executive vice president of sales. Seymour’s arrival signifies the company’s focus on growing sales and dealer partnerships nationally, as funding continues to push in-house production forward.

Over the last year, LAND has displayed significant agility and strength, exceeding production and profitability goals while attracting top-tier talent. Following the close of an oversubscribed Series A round, LAND ramped up manufacturing of its versatile e-Moto, The District, while continuing to innovate the design and development of its swappable electric CORE batteries. Seymour’s move to lead the sales efforts underscores the company’s steady and strategic trajectory of success and ability to set itself apart in a highly competitive market.