Record Number of OEM Exhibitors Coming to AIMExpo

The American International Motorcycle Expo (AIMExpo) is less than three months away and in just its third edition the long list of OEM exhibitors who will be showcasing new products this October 15-18 at the Orange County Convention Center in Orlando has expanded to the largest number yet. Industry-leading manufacturers representing a wide variety of brands from the dirt, street and marine segments of the powersports marketplace will welcome attendees both inside the OCCC and at AIMExpo Outdoors!. The AIMExpo platform offers OEM’s the highly effective and unique opportunity to engage with media, dealers and consumers in one place, at one time throughout the four-day event.

Exhibiting manufacturers will utilize the AIMExpo platform to unveil products, showcase new models and accessories, and invite attendees to join them inside interactive displays on the show floor. Moreover, AIMExpo Outdoors!, the highly successful experiential component of the event, provides the opportunity for eager attendees to test ride the latest street and off-road OEM models, with many of the machines making their demo debuts. Collectively, OEMs estimated that more than 6,000 test rides were conducted last year, and are gearing up to substantially increase the number this year.

“AIMExpo is about all things powersports, and it starts with the OEMs. We’re genuinely excited to welcome more vehicle manufacturers than ever before to Orlando in October, and a look at the floorplan clearly shows the strong foundation they provide for the AIMExpo platform,” said Larry Little, VP and GM of AIMExpo. “Our OE partners offer the ultimate complement to the hundreds of exhibiting aftermarket brands and further solidify AIMExpo’s position as the most comprehensive gathering of the powersports industry and market in North America.”

Select manufacturers will be hosting special events for both their national dealer networks and international distribution partners. A number will unveil new models to the press and dealers, engage in annual business meetings with dealer principals, hold in-depth product walk-arounds, and generally interact with their dealer associates who are also able to conduct significant aftermarket business while at AIMExpo.

“Dealers are the backbone of the powersports marketplace, and for those who are franchised to sell new OEM brands, AIMExpo allows them to effectively and efficiently visit with their OEMs in one extremely convenient location in Orlando,” Little continued. “Just as importantly, for those dealers not currently selling new machines, a number of OEMs are actively looking to add retail partners, so what better place for a dealer to investigate new opportunity!”

The current OEM lineup, including anticipated activities at AIMExpo Outdoors! where applicable:

Arctic Cat – Off-Road Demos
Benelli
BMW
Can-Am | BRP – Street and Off-Road Demos
CFMOTO Powersports – Off-Road Demos
Gibbs Sports Amphibians – Water Exhibitions (spectator only)
Honda – Street and Off-Road Demos
Kawasaki – Street Demos
KYMCO – Street and Off-Road Demos
Massimo Motors – Off-Road Demos
Orlando Harley-Davidson – Street Demos
Suzuki – Street and Off-Road Demos
Yamaha | Star Motorcycles – Street and Off-Road Demos
Yamaha WaterCraft
Zero Motorcycles – Street Demos

Nearly 500 exhibitors have already committed to AIMExpo in 2015. Companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

For more information: AIMExpoUSA.com

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.