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Business Management

Ramp Up The Energy In Your Dealership

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What makes the difference between a successful dealer and one that fails? Is it the products you sell, the people you hire, the processes you implement? Yes. But there’s more. Without an energetic belief that you can succeed, your eventual failure is inevitable.

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I interviewed AIMExpo’s Larry Little and Mike Webster for this issue’s AIMExpo Show Preview, and the duo spoke about the importance of creating energy surrounding the inaugural event.

I love their use of the word “energy.” It is so important for us to remember to energetically pursue success each and every day. Events like AIMExpo are key in ramping up your team’s energy for the year ahead. Get energetic about education. Get energetic about new products. And use the show’s platform to continually energize your team for the days, weeks and years ahead.

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Bringing that energy to your showfloor will serve to energize your customers and fuel their passion for your products and services. If you aren’t excited, why should they be?

At MPN, our annual Dealership Superstar program recognizes dealership employees who embody that energetic spirit and go beyond the call of duty for their customers. These Superstars show innovation in their field, great compassion for their dealership and its customers, and remarkable salesmanship. Every year we consider many nominations, and we are proud to present the 2013 class of Dealership Superstars to you! 

  • Bryan Blanott, Frazier’s Harley-Davidson, Buford, Ga.
  • Dan Lavergne, Des Plaines Honda, Des Plaines, Ill.
  • Denny Johnson, Beasley Honda Yamaha Kawasaki Suzuki, Ozark, Ala.
  • John Marshall, Montgomery Honda Yamaha, Montgomery, Ala.
  • Rob Blair, Colonial Harley-Davidson, Prince George, Va.

We invite you to share the enthusiasm of our Dealership Superstars by visiting s18390.p525.sites.pressdns.com/superstar today to read their nominations and vote for the ultimate Dealership Superstar. Voting is open until Oct. 4, and the ultimate Dealership Superstar will be announced at the AIMExpo Oct. 16. Vote early and often to show your support for the energetic pursuit of success.  

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