fbpx

Race Winning Brands Announces New Marketing Hire, Director of Content Promotion

“It’s an honor to join the RWB family and work with some of the most iconic performance brands in the industry,” said Berlanga.

Race Winning Brands, a leading manufacturer of high-performance parts for the automotive and powersports aftermarkets, recently announced a new hire in the marketing department and a promotion within the company.

RWB has enlisted longtime industry executive Ross Berlanga to lead its promotional efforts and has named him the Director of Advertising.

Berlanga comes to RWB with over two decades of marketing, agency, advertising and graphic design expertise. He will lead advertising efforts for all brands under the RWB umbrella, including JE Pistons, K1 Technologies, ProX Racing Parts, Wiseco Performance Products and others. Additionally, Berlanga will be responsible for brand messaging, trade show management and promotional activities.

By continuing to invest in top industry talent, Berlanga’s hire underscores RWB’s commitment to building its core group of brands. The move further demonstrates RWB’s pledge to acquiring top-tier talent for its already highly-regarded team.

Berlanga’s tenure in the automotive industry began in 1998. The Anaheim, CA, native worked at McMullen-Argus as a graphic designer for publications like Hot Bike, Sport Compact Car and Custom Rodder. Later, he spent time at Edelbrock, KTC Media Group, MagnaFlow, Motorsport Aftermarket Group (MAG) and K&N Engineering. Berlanga also worked on the marketing team at JE Pistons, a staple of the RWB product line, from 2000-2002.

“It’s an honor to join the RWB family and work with some of the most iconic performance brands in the industry,” said Berlanga. “I’m truly excited to be working side by side with a very talented team as we expand our marketing efforts into new areas and continue to create better consumer experiences across all our brands.”

Mark Gearhart will transition from his role as senior content marketing manager to the newly created role of director of content, where he will lead the content team and manage all sponsorship-related initiatives.

He began his career in the automotive performance industry in 1995 and was the Editorial Director at Power Automedia before working at RWB. He has contributed to numerous well regarded publications such as Hot Rod, Car Craft, Engine Labs, Dragzine, Super Street and many more. The California resident honed his skill set as the Editorial Director for Power Automedia for nine years before joining the RWB team in April 2016.

“Ross Berlanga is a key addition to Race Winning Brand’s already robust marketing group,” explained Sean Crawford, vice president of marketing and business development for Race Winning Brands. “Ross is a well-respected industry veteran and we’re thrilled to be able to add him to our team. Mark Gearhart made an immediate impact when he arrived in 2016 and we’re pleased to have him fill this new position and continue to lead our content team.”

Link: Race Winning Brands

You May Also Like

Pirelli Announces Multi-Year Partnership with Liqui Moly Beta Racing

The seven-rider team will compete aboard Pirelli-equipped Betas and rely on the performance of the SCORPION XC range.

Pirelli, Liqui Moly Beta racing team

Pirelli Tire North America has announced a multi-year partnership with the Liqui Moly Beta Racing team that will see its racers competing on Pirelli SCORPION XC tires across North America for 2023 and beyond. This new partnership showcases Pirelli’s commitment to off-road racing, which will include competing in Grand National Cross Country (GNCC), National Enduro Promotions Group (NEPG), U.S. Hard Enduro, EnduroX, National Hare and Hound (NHHA), West Hare Scramble (WHS), World Off-Road Championship Series (WORCS) and National Grand Prix Championship (NGPC).

Moto Morini Chooses AIMExpo for U.S. Market Launch

Moto Morini will be presenting at AIMExpo’s new Product Central stage on Feb. 15.

Moto Morini
H-D1 Marketplace Now Accepting Private-Party Listings

Private parties join dealers on the go-to online marketplace for used H-D bikes.

H-D1 Marketplace
Zapp Expands International Footprint With New Design and Technology Campus in Bangkok, Thailand

The Design and Technology Campus will support the development and engineering of next-generation high-performance electric vehicles and creates a base for Asia-Pacific market growth.

Zapp campus

Other Posts

Can-Am Factory Racers Make History Winning Sixth Dakar Rally

Austin Jones became the youngest back-to-back Dakar champion in T3, while Eryk Goczal became the youngest Dakar winner in T4.

Dakar Rally 2023
Volcon Announces 2023 Vehicle Roadmap as Stag Pre-Production Orders Reach Over $116 Million

The company will be launching products this year and has made manufacturing developments.

Volcon Stag
SX Global Appoints Leading Global Sponsorship Agencies to Support Expansion in 2023 and Beyond

Leading global agencies bolster World Supercross (WSX) international sponsorship expansion.

World Supercross Championship logo
The 2023 Liqui Moly Beta Racing Team

The team returns six riders from the 2022 team and welcomes one newcomer.

Liqui Moly Beta racing team