Questus has hired Kerry Graeber as marketing director to provide strategic direction for client Suzuki Motor of America, Inc. Prior to joining Questus, Graeber held executive level positions at several motorcycle and powersports-related companies including Marketplace Events Motorcycle Group, AMA Pro Racing and Suzuki. Graeber has agency-side experience, as well.

Graeber’s most recent accomplishment was leading the marketing efforts for the launch of the American International Motorcycle Expo (AIMExpo), which in only its second year has become powersports’ largest combined trade, consumer and media event in North America. Suzuki is a key OEM participant in AIMExpo and was among the first to commit to the event for its 2013 launch.

“Kerry is a respected voice in the motorcycle and greater powersports industry and will bring significant value to both Questus and our client Suzuki,” said Jordan Berg, Co-founder of Questus. “Kerry is a talented communications professional with a demonstrated record of marketing leadership and success. We look to him to take the point on mapping out a strategic vision for Suzuki.”

Graeber will head up Questus’ new satellite office in Brea, California, which is being opened in support of Suzuki. Questus also operates offices in San Francisco and New York.

“I’m excited to be joining Questus and Suzuki and for the opportunity to bring my abilities and experience to this business,” said Graeber. “Everything I’ve done to this point in my career has specific relevance to powersports marketing so this is an ideal fit for me. Suzuki’s products are among the most highly regarded in powersports and our job is to identify and create innovative and compelling brand communications experiences for existing and new riders.”