fbpx

SBS Returns as Progressive AFT Official Brake Sponsor

SBS first joined as an official partner in 2018.

SBS Friction A/S and Progressive American Flat Track announced that SBS will continue as the official brake sponsor of Progressive AFT through the 2024 season. 

SBS is a dominant force in global motorsports, reeling in dozens of world titles in the decades since its founding in Denmark back in 1964. After earlier proving its capabilities in battlegrounds such as the Superbike World Championship and World Motocross Championship, SBS focused its attention on the world’s preeminent two-wheeled dirt track racing championship, joining as an official partner in 2018.

“Our racing compounds — especially the DC with its smooth initial bite and high temperature stability — are often the preferred choice among teams and riders in the American Flat Track series. We use the feedback we get from our partners in racing to perfect our brake products,” said SBS Race Manager Allan Østli.

“Our commitment to supporting the sport and Progressive American Flat Track is both historically long-term and significant, as racing is part of our DNA at SBS. We look forward to yet another two years as the official brake sponsor in the race series. Go ahead for a great season,” said Thomas Midtgaard-Jørgensen, product and marketing manager at SBS.

As a global market leader and a preferred supplier of brake products, SBS is known for its vast research and development capabilities. The first company to produce aftermarket disc brakes and first to fully integrate NRS technology into its products, SBS routinely pioneers the usage of bleeding-edge materials and technologies not only in racing but also for the consumer aftermarket.

The 2023 Progressive American Flat Track season launched with the hugely anticipated return of the DAYTONA Short Track I and II at Daytona International Speedway on Thursday, March 9 and Friday, March 10.

The series can be watched also overseas on FOX Sports and FansChoice.tv.

For more information on Progressive AFT, visit https://www.americanflattrack.com.

You May Also Like

Top Canadian Superbike Riders Ben Young and Trevor Daley Join Team BATTLAX

Young and Daley will debut on the Bridgestone-backed effort at the Daytona 200 March 7-9, 2024.

Ben Young and Trevor Daley, Team BATTLAX

Bridgestone Americas announced it has teamed up with top Canadian Superbike Championship riders Ben Young and Trevor Daley to form Team BATTLAX, which will debut at the 82nd running of the Daytona 200 March 7-9, 2024, at Daytona International Speedway. Team BATTLAX will compete on a pair of identical custom Suzuki Canada GSX-R750 builds featuring Bridgestone BATTLAX race tires.

Team HRC to Enter FIM E-Xplorer World Cup

The FIM E-Xplorer World Cup is an endurocross discipline featuring exclusively electric motocross bikes.

Honda CR ELECTRIC PROTO
Polaris Off Road Unveils Full Driver Lineup for 2024 King of the Hammers

In addition to the Polaris Factory Racing team, fellow Polaris-supported racers Branden Sims, Wayne and Kristen Matlock, Justin Lambert and Sierra Romo are all set to compete in Desert Challenge.

King of the Hammers, Polaris RZR Pro
Polaris Off Road Welcomes Max Eddy Jr. as 4th Factory Driver for 2024 Race Season

The five-time Baja 500 and Baja 1000 champion will pilot one of Polaris’ purpose-built RZR Pro R Factory vehicles.

Max Eddy Jr., Polaris Off Road Team
Cody Webb Wins the 2024 LIQUI MOLY King of the Motos for the 6th Time

Cody Webb dominated the U.S. Hard Enduro opening round in the three-lap, GPS-based race in Johnson Valley.

Cody Webb

Other Posts

Viral Brand LLC Partners With Kimpex to Distribute Performance Eyewear

Viral Brand manufacturers a premium line of goggles and sunglasses.

Viral Brand and Kimpex partnership, helmet with goggles
Dealer Spike Integrates Sheffield’s Pre-Qualification Process Into Payment Genie

The partnership will allow consumers to determine estimated monthly payments and even apply for financing online.

powersports, marine, truck, construction
Race Winning Brands Expands Powersports Network Support With Brands That Shine

Brands That Shine will work to help drive growth in awareness, knowledge and sell-through for RWB’s powersports products.

Race Winning Brands, Brands That Shine
Polaris Off-Road Secures 2024 Dakar Rally Victory

Xavier de Soultrait and Co-Pilot Martin Bonnet earned two stage wins in their route to the overall SSV T4 category victory.

Dakar Rally Victory, SLR driver Xavier de Soultrait and co-pilot Martin Bonne