fbpx

SBS Returns as Progressive AFT Official Brake Sponsor

SBS first joined as an official partner in 2018.

SBS Friction A/S and Progressive American Flat Track announced that SBS will continue as the official brake sponsor of Progressive AFT through the 2024 season. 

SBS is a dominant force in global motorsports, reeling in dozens of world titles in the decades since its founding in Denmark back in 1964. After earlier proving its capabilities in battlegrounds such as the Superbike World Championship and World Motocross Championship, SBS focused its attention on the world’s preeminent two-wheeled dirt track racing championship, joining as an official partner in 2018.

“Our racing compounds — especially the DC with its smooth initial bite and high temperature stability — are often the preferred choice among teams and riders in the American Flat Track series. We use the feedback we get from our partners in racing to perfect our brake products,” said SBS Race Manager Allan Østli.

“Our commitment to supporting the sport and Progressive American Flat Track is both historically long-term and significant, as racing is part of our DNA at SBS. We look forward to yet another two years as the official brake sponsor in the race series. Go ahead for a great season,” said Thomas Midtgaard-Jørgensen, product and marketing manager at SBS.

As a global market leader and a preferred supplier of brake products, SBS is known for its vast research and development capabilities. The first company to produce aftermarket disc brakes and first to fully integrate NRS technology into its products, SBS routinely pioneers the usage of bleeding-edge materials and technologies not only in racing but also for the consumer aftermarket.

The 2023 Progressive American Flat Track season launched with the hugely anticipated return of the DAYTONA Short Track I and II at Daytona International Speedway on Thursday, March 9 and Friday, March 10.

The series can be watched also overseas on FOX Sports and FansChoice.tv.

For more information on Progressive AFT, visit https://www.americanflattrack.com.

You May Also Like

Sherco USA Team Up With Reed Christensen for S.C.O.R.E and Best in the Desert

Christensen is the defending champion of the prestigious Mint 400.

Reed Christensen

Sherco USA has teamed up with Reed Christensen of 4 Amigos Racing, who races the Ironman class in both the S.C.O.R.E  and Best in the Desert series. Christensen is the defending champion of the prestigious Mint 400 and was leading the Baja 1000 when a fire destroyed his chase trailer with all of his needed equipment. With that, he went on to finish the race on borrowed tires, lubricants, air filters and goggles. He was one of seven total finishers in the Ironman class.

New Sponsorship Agreement Between Heidenau Tires and Team Obsolete

Heidenau has been producing tires for classic motorcycle sizes for almost 20 years.

Heidenau tires with classic Benelli race motorcycle
R&G to Protect All-New Rahal Ducati Moto Team

The team makes its maiden appearance at Daytona 200 next month.

R&G crash protection engine cover
H-D Factory Race Team Launches for 2024 MotoAmerica Mission King of the Baggers

The 18-race schedule includes a round at the Red Bull Grand Prix of the Americas.

Harley-Davidson Factory Race Team
Suzuki and H.E.P. Motorsports Launch 2024 RM Army Boot Camps

RM Army Boot Camps were launched in 2023 to much acclaim.

RM Army Boot Camp logo

Other Posts

Viral Brand LLC Partners With Kimpex to Distribute Performance Eyewear

Viral Brand manufacturers a premium line of goggles and sunglasses.

Viral Brand and Kimpex partnership, helmet with goggles
Royal Enfield’s Build. Train. Race. Program to Return for the 2024 Season

Royal Enfield continues to inspire a new generation of women riders.

Build. Train. Race., Royal Enfield BTR
Top Canadian Superbike Riders Ben Young and Trevor Daley Join Team BATTLAX

Young and Daley will debut on the Bridgestone-backed effort at the Daytona 200 March 7-9, 2024.

Ben Young and Trevor Daley, Team BATTLAX
Team HRC to Enter FIM E-Xplorer World Cup

The FIM E-Xplorer World Cup is an endurocross discipline featuring exclusively electric motocross bikes.

Honda CR ELECTRIC PROTO