Powersports Marketing Announces 2015 Spring Break Out Marketing Boot Camp Event

Powersports Marketing, a subsidiary of Dealership University, is hosting a three-day, marketing boot camp for North American powersports dealers. This event is scheduled for March 23-25 in Atlanta.

The event will combine Powersports Marketing’s experience of partnering with over 600 powersports dealers, and the decade of operating a 4-store dealer group, to get to the heart of what really works in the powersports industry. Plus, there will be an open discussion with leading powersports dealers highlighting what works for them.

“During this power packed live event, we’re going to dive deep into ‘what really works’ in powersports online and offline marketing,” states Rod Stuckey, President of Powersports Marketing.

The event will provide dealers with the upbeat, straight-talking training style that the powersports industry has been used to receiving from Dealership University for the past 10 years. It’s geared towards a dealership’s Dealer Principal and Marketing Manager and will include topics such as Pay-Per-Click Marketing, SEO – Do’s and Don’ts, Reputation Management, Best Practices for Events, and much more.

For more information, dealers can call 877-242-4472 or go to www.PowersportsMarketing.com/Boot-Camp.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.