Powersports Marketing recently congratulated its 2014 ‘Voice of Customer’ Excellence winners. Earning this prestigious award is quite an accomplishment and is issued from the ultimate authority: the dealerships’ actual customers.
The 2014 winners include:
- National Dealer of the Year – Wolverine Harley-Davidson – Clinton Township, MI
- Region 1 Winner – Hannum’s Harley-Davidson Media – Media, PA
- Region 2 Winner – Augusta Harley-Davidson – Augusta, GA
- Region 3 Winner – Kutter Harley-Davidson – Janesville, WI
- Region 4 Winner – Thunder Mountain Harley-Davidson – Loveland, CO
- Region 5 Winner – High Desert Harley-Davidson – Meridian, ID
- Rookie of the Year (Less than 6 months on the program) – Rooster’s Harley-Davidson
This annual competition is scored on the dealers’ Repeat and Referral Score (RRS). The RRS is a dynamic measurement determined by using an algorithm that considers the Dealers Voice of Customer (reviews & feedbacks), star rating, trending, and action on responding and handling those reviews and feedbacks.
Winners will all receive a variety of prizes, including premium placement on the national consumer website: www.PowersportsDealerLocator.com. Additionally, the national winner will receive a complimentary Sharp Shooter Event Marketing Campaign valued at over $5,000.