Powersports Market Heats Up Across The Board

According to Black Book, the powersports market is seeing increases heading into the spring months.

The one really big increase this month is the off-road segment, up nearly 4%. The off-road segments as a whole (off-road, ATV and utility vehicles) have been under-performers of late, and the dirt bikes are the last of these units to see sizable gains this spring, as the ATVs and utility vehicles saw significant increases in value last month.

Also, much like last month, the smaller and mid-sized bikes continue to be in greater demand than their more expensive stablemates, with entry level cruisers and sport bikes highly sought after at the auctions. On a somewhat related note, Black Book saw increased interest in the entire sport bike category lately. These units had been a little soft recently compared to years past, but seem to be gaining strength at the moment.

Dual sport bikes also have a bit of unique story this month, while the overall segment is up a little over 1.5%, the gains are mainly concentrated in the 2016 and up models, with the older ones mostly flat, or even down a bit.

“The powersports market sees steady gains for May as we enter the height of the spring selling season. Most segments are up, but by smaller amounts than last month, with entry-level, mid-size and sport bikes seeing the greatest demand,” said Scott Yarbrough, senior analyst of motorcycle and powersports at Black Book.

Link: Black Book

You May Also Like

Polaris Pro XD Kinetic: the All-Electric UTV Built to Work

The full-size electric UTV designed for jobsite and heavy-duty applications.

Polaris Pro XD Kinetic

Give the workday 100% with zero emissions, zero fuel costs and zero compromises. The all-new, all-electric Pro XD Full-Size Kinetic utility vehicle (UTV) from Polaris Commercial, a division of Polaris, is engineered from the inside out to withstand tough jobsite duty cycles and enable all-day operation with zero exhaust — taking operational efficiency and sustainability to the next level. The Pro XD Kinetic further expands the lineup of commercial work UTVs that boast durability, serviceability and safety features while increasing the environments and areas these all-electric UTVs can operate.

BRP Adds 2 More Electric Models to Ski-Doo, Lynx 2025 Snowmobile Lineup

The electric models are available to more commercial users and consumers.

Ski-Doo 2025 snowmobile
2025 Kawasaki Jet Ski Ultra 160LX-S Angler

This model is optimized for fishing.

Kawasaki Set Ski Ultra 160LX-S360 Angler
ARGO Sasquatch Starts Production

The Sasquatch was announced in April 2023 and sets a new level of capability, quality and comfort.

ARGO Sasquatch
2024 Kawasaki Brute Force 750 ATV Models

The 2024 model has a bold, new look.

2024 Kawasaki Brute Force 750 ATV

Other Posts

Answer Racing to Support Wisconsin ATV/UTV Rider Training and Ambassador Program

Ambassadors will encourage youth to register for ATV Rider Safety Training and to follow important safety practices.

Answer Racing Wisconsin Ambassadors
Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails
NPA Pre-Owned Market Update: February 2024

Average wholesale prices continue to improve, reflecting dealer sentiment and demand for pre-owned.

National Powersport Auctions, NPA, Market Report
Wilwood Engineering Promotes Hagy to UTV Market Specialist

Hagy will be tasked with expanding the UTV product lineup for Wilwood.