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Powersports Market Heats Up Across The Board

According to Black Book, the powersports market is seeing increases heading into the spring months.

The one really big increase this month is the off-road segment, up nearly 4%. The off-road segments as a whole (off-road, ATV and utility vehicles) have been under-performers of late, and the dirt bikes are the last of these units to see sizable gains this spring, as the ATVs and utility vehicles saw significant increases in value last month.

Also, much like last month, the smaller and mid-sized bikes continue to be in greater demand than their more expensive stablemates, with entry level cruisers and sport bikes highly sought after at the auctions. On a somewhat related note, Black Book saw increased interest in the entire sport bike category lately. These units had been a little soft recently compared to years past, but seem to be gaining strength at the moment.

Dual sport bikes also have a bit of unique story this month, while the overall segment is up a little over 1.5%, the gains are mainly concentrated in the 2016 and up models, with the older ones mostly flat, or even down a bit.

“The powersports market sees steady gains for May as we enter the height of the spring selling season. Most segments are up, but by smaller amounts than last month, with entry-level, mid-size and sport bikes seeing the greatest demand,” said Scott Yarbrough, senior analyst of motorcycle and powersports at Black Book.

Link: Black Book

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