Powerhouse Brands Focuses on Future with New State of the Art Facility

Powerhouse Brands, comprised of Performance Machine, Progressive Suspension and Burly Brand will move its operations from La Palma, California to a new, state of the art facility in Cerritos, California.

Powerhouse Brands, comprised of Performance Machine, Progressive Suspension and Burly Brand will move its operations from La Palma, California to a new, state of the art facility in Cerritos, California.  

The move to the new company headquarters will support a 44% increase in the number of employees and will allow for the addition of a full second shift.  

“It’s a short ride from La Palma to Cerritos, but it will have a huge impact on Performance Machine, Progressive Suspension and Burly Brand,” said company CEO and President Chris Lindstrom. “Our new facility presents an opportunity for us to re-engineer our design, manufacturing and distribution processes which will result in improved efficiency and increased production capacity. This will be a big win for our customers in improved delivery time”  

The new facility offers several features that improve design, testing, production, shipping and employee experience. 

  • Quality Lab size increased by 27% with improved testing capabilities 
  • New research and design labs and an engineering lab that is 20% larger than current facility 
  • Enhanced testing capabilities with In-house wheel testing, brake system testing and In-house suspension testing 
  • In-house polishing department to ensure high quality product finishes 
  • In-house assembly and packaging using the latest technology and automation 
  • Warehouse space increased by 70% to provide better order fill rate 
  • Updated offices to support employee collaboration 
  • Automatic touchless doors in main paths of employee travel 

“With demand surging in 2020, we are preparing for continued growth in the custom motorcycle business,” Lindstrom continued. “Dealers are seeing a tremendous increase in the sales of used motorcycles. That is ideal for us as our custom wheels, brake systems, controls, accessories and suspension products are all great items to purchase to personalized and enhance a rider’s experience.” 

The move will begin later this year after the new location is completed by A.R Mays Construction. Powerhouse Brands expects to have the move completed in Q1 2021. 

Links: Performance Machine, Burly Brand, Progressive Suspension 

You May Also Like

Pirelli Announces Spring Consumer Rebate Program

Available on eligible street and off-road tires through April 30, 2023.

Pirelli tire rebate

Pirelli Tire North America has announced a consumer rebate program for motorcycle enthusiasts who purchase Pirelli tires through their local participating dealerships and select online retailers. This all-new program allows consumers within the U.S. to take advantage of as much as $25 USD rebate per tire or $60 USD rebate per tire set on eligible street and off-road tires. 

2023 MotoE World Championship Presented at Vallelunga, Italy

The MotoE Championship takes on world title status and will see 18 riders on Ducati “V21L” electric prototypes.

MotoE World Championship
Ducati Surpasses €1 Billion Revenue for the 1st Time in Its History

Profitability also grew, reaching a double-digit margin of 10%.

Ducati, financial results, 2022
SheADV Creates New Resources for Women in Adventure Motorcycling

SheADV is a resource for women adventure riders.

Dainese Riding Gear Heading to Tucker Dealers Throughout U.S.

Initial shipments have been made in the last two weeks.

Dainese gear

Other Posts

New MIC Chairman and Officers Selected

Derek Brooks of Yamaha is the new chair of the board.

Motorcycle Industry Council
FIN GPS Recovers 2022 Kawasaki Ninja ZX-6R

The owner received a motion alert when he was at work late at night.

Suzuki’s Ken Roczen Wins Indianapolis Supercross

Ken Roczen delivered the most exciting supercross win of 2023.

Ken Roczen, first place, supercross
Sherco USA Partners with DC Racing to Compete in West Hare Scrambles

The 250 Pro class lineup includes Mason Ottersberg, Jack Anderson and Robby Schott.

DC Racing Sherco Lineup (L to R: Cayden Chidester, Jack Anderson, Mason Ottersberg, Robby Schott)