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Polaris DAGOR at SEMA

Highly Respected Military Vehicle with Proven Battlefield Record Developed Into a Consumer Concept Vehicle by LINE-X and Kenny Pfitzer’s Zero to 60 Designs


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LINE-X has teamed up with Polaris to build one of the most unique and rare powersports vehicles to appear at SEMA 2017.

The battlefield-tested Polaris DAGOR ultra-light tactical off-road vehicle – usually only available to the United Stated Department of Defense and allied militaries across the globe – is now debuting for the general public as a civilian concept vehicle. The ‘demilitarized’ concept DAGOR is making an appearance at the LINE-X booth #34113.

Currently in use by United States military forces, the DAGOR has proven performance and durability in the most challenging environments on earth. The concept DAGOR shares a similar engine and chassis, but has several machined components and is coated in LINE-X ULTRA, the company’s specialty coating designed to withstand impacts, scratches and abrasions. The concept DAGOR also features one-of-a-kind machined doors, roof and tailgate designed by famed custom and concept vehicle designer, Kenny Pfitzer, and his Zero to 60 Designs shop.


“LINE-X has deep support and respect for the United States Armed Forces – many of our leadership team, employees and franchisees are veterans themselves,” said Dennis Weese, president of LINE-X. “That is why we are thrilled to collaborate with Polaris on this project – taking a truly battlefield-tested, trusted tactical vehicle and evolving it into an extraordinary new off-road vehicle concept for SEMA. We look forward to the reaction of showgoers as they get to see, feel and touch an extreme civilian version of a machine – with new levels of protection through its LINE-X coatings – that’s only been available to military organizations.”





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