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PODCAST: Winter Service & Storage

For many dealers in the snow belt, offering a winter storage program can be an excellent way to keep a customer engaged and maybe add some service work during the off-season. We found that storage programs vary from dealer-to-dealer, but many are offering packages tied to service.

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For a good portion of the country, winter is here, and the riding season is over. We may have a few good days left in early winter to ride (if we’re lucky), but most riders park their bikes before the first snowfall.

For many dealers in the snow belt, offering a winter storage program can be an excellent way to keep a customer engaged and maybe add some service work during the off-season. We found that storage programs vary from dealer-to-dealer, but many are offering packages tied to service. 

For many riders, if they can’t store their bikes at home, they look for a storage facility nearby. Alexander said that standard storage units are what they are mostly competing against, and they wanted to offer something better. Heritage H-D breaks down their storage programs into three levels, from basic storage to VIP.  

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