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PODCAST: Video Advertising for Dealers

Kay-Anne Reed of Waymark discusses how dealers can use video advertising to market their inventory.

MPN Staff Writers
By MPN Staff Writers
If a powersports dealer cares about it, MPN covers it.
Published:

Kay-Anne Reed of Waymark discusses how dealers can use video advertising to market their inventory.

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Video ads have become a creative way for dealers to stand out amongst the competition. Reed discusses why video ads are so important to dealership sales, how dealers can tell a comprehensive story and gives advice to dealers who have never approached video advertising before.

You can subscribe to “Motorcycle & Powersports News: The Podcast” through your favorite podcast apps, including Apple Podcasts, Google Podcasts, Spotify and Stitcher.

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Podcasts

PODCAST: Go Anywhere with ARGO

The ARGO team was prepared to take on the unexpected and “Go Anywhere” to overcome obstacles, even in the face of a pandemic in 2020.

MPN Staff Writers
By MPN Staff Writers
If a powersports dealer cares about it, MPN covers it.
Published:

Over the last four years, ARGO initiated a strategic plan, led by President and CEO Brad Darling, with the intentions to significantly grow the business. As a result, the Canadian-based brand doubled their team by adding industry veterans, combined with ARGO’s already seasoned staff to drive their brand to success. The ARGO team was prepared to take on the unexpected and “Go Anywhere” to overcome obstacles, even in the face of a pandemic. 

Read Full Article

More Podcasts Posts
PODCAST: 15 Minutes a Day

What would it be like to take total control of time? It only takes 15 minutes a day.

By MPN Staff Writers
PODCAST: Inventory, Process & The Customer Experience Post COVID-19

Powersports enthusiasts turned owners of G-Force Powersports, Brent Flambures and his wife Beth run a well-oiled machine in Lakewood, CO, even in the face of the COVID-19 pandemic.

By MPN Staff Writers
PODCAST: Direct Mail Marketing & The 98% Solution

There are cycles in everything. Weather, economies, business and evenhealth. But it’s what you do during these cycles that can help keep yourdealership performing at a very high level. There is power of postage.

By MPN Staff Writers
PODCAST: Universal Law & Training

Another Universal Law is the Law of Attraction. Simply put, we attract into our lives whatever we put out. What the heck does that mean? It means, what you do is what comes back to you. Has this ever happened to you?

By MPN Staff Writers

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Racer and Dealer Sponsorship Must Be a Two-Way Street

You’re better to have no racers than the wrong racers.

By MARQ Smith
How to Attract, Retain and Develop Talent

This recorded AIMExpo education track features a panel of dealers discussing their hiring and retention practices.

By Greg Jones
MPN talent panel, AIMExpo 2024
Establishing the Right Pay Plan for Your Dealership’s F&I Team

In an industry where skilled F&I professionals are in high demand, an attractive, fair and equitable pay plan becomes a key tool.

By JD Baker
Motorcycle dealership F&I
Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

By Maggie Stevens