Aaron Sprague, owner of Euro Cycles of Central Florida, discusses how he got started in the industry and the success of his dealership in a constantly changing industry.
The Ozark Mountains of Arkansas are known for inspiring adventure, but when Sprague was a kid, his uncle took him on a thrilling motorcycle ride, blasting through the twisty roads of the well-known region.
Immediately catching the motorcycle bug, Sprague got his first bike when he was eight years old and has been riding ever since. In his 30s, after a career in the medical field, Sprague decided that it was time for a change. He set off on an 18-month motorcycle trip around the world and upon his return he set his sights back on business, but this time doing something he loved.
Shopping for motorcycles in his area carried a stereotype that portrayed low customer appreciation and was a sometimes-daunting experience, but Sprague had an idea to eliminate the stigma that had local powersports in a pigeonhole.
Being a customer of Euro Cycles of Tampa Bay, Sprague knew the owner and struck a deal to buy the business. In 2010, the economy and the powersports industry was slow, but Sprague was willing to put it all on the line and take a chance to follow his passion.
Click here to learn more about Euro Cycles of Central Florida.