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PODCAST: ATV/UTV Market Update

MPN’s Editor-at-large, Brendan Baker discusses the ATV/UTV market trends after the first quarter of 2019, upcoming challenges to the segment and a forecast for the latter half of the year.

MPN’s Editor-at-large, Brendan Baker discusses the ATV/UTV market trends after the first quarter of 2019, upcoming challenges to the segment and a forecast for the latter half of the year.

At the beginning of the year, we predicted that motorcycles would be mostly flat to down and that SxS/UTVs and ATVs would be growing. But by how much was difficult to predict.

Despite the industry being plagued with challenges, such as tariffs and rising interest rates, among other macroeconomic concerns, dealers have remained positive in the first quarter, according to our sources. 

To read more about the ATV/UTV market, click here.

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