fbpx

Pirelli and Metzeler Unveil MAP Policies for Motorcycle Resellers Nationwide

With customers in mind, both Pirelli and Metzeler place a strong emphasis on investing time and resources to provide potential customers knowledgeable staff, appealing and informative product presentation, available inventory and other services that promote the sale of these branded products.

Pirelli and Metzeler are focused on maintaining their respective brand proposition and therefore announced they will only partner with resellers who are equally committed to their respective brands and customers. Beginning February 1, 2018, both companies will adopt a Minimum Advertised Price (MAP) policy that is designed to support and protect each brand’s reputation and competitiveness.

“Pirelli and Metzeler remains dedicated to supporting its resellers with the tools necessary to succeed,” said Scott Griffin, vice president of sales. “The MAP Policy will help strengthen the brand’s relationship not only with resellers but also between resellers and customers. It’s a priority that our customers experience first class service through knowledgeable staff who understand the ins and outs of our products.”

With customers in mind, both Pirelli and Metzeler place a strong emphasis on investing time and resources to provide potential customers knowledgeable staff, appealing and informative product presentation, available inventory and other services that promote the sale of these branded products. The MAP policy covers all resellers of Pirelli and Metzeler products located in the United States but applies only to certain products listed in the appendix to the policy.

The company does not have a recommendation regarding selling prices, nor does it make any recommendation regarding maximum advertised prices. Each distributor, dealer, and other reseller remains free to independently set its own resale pricing.

Resellers who advertise products below the MAP, and in violation of the MAP policy, may lose privileges and benefits offered by Pirelli and Metzeler. The company may designate a promotional period during which the terms of such change, or to designate periods of time during which the MAP is not applicable.

The MAP Policy is limited to the following forms of advertising and communication of the Products:

  • Internet advertising – whether in the form of webpages, pop up ads, banner ads or other form of Internet advertising and whether the advertisement is on the dealer’s website or on a third party website
  • Offering the Products for sale at online auctions or on any online auction site
  • Advertising by means of Twitter, text messaging or other forms of mass communication via mobile device or the Internet
  • Broadly sent or automated email communications (Note: an email from a sales employee to an individual customer with a message written specifically for that customer is not subject to the MAP Policy. Similarly, an email response to an email sent by a customer to retailer or distributor would not be considered an advertisement for purposes of the MAP Policy)
  • Newspaper or magazine advertisements, circulars, retail inserts, free standing inserts and other print advertising distributed to the general public or to some mailing or delivery list

Links:
Pirelli
Metzeler

You May Also Like

Boundless Rider Launches Safe Rider Program

The Safe Rider Program utilizes AI-powered crash detection technology to provide real-time emergency response coordination.

Boundless Rider logo

Boundless Rider Insurance Agency, LLC announced the launch of its Safe Rider Program, which harnesses the power of AI and telematics to enhance rider safety and put money back in their pockets when the vehicle is not in use. The news arrives during Motorcycle Safety Awareness Month, which is commemorated each May to raise drivers' awareness of motorcycles on the road and promote safety measures for riders. Additionally, the company announced that Boundless Rider policies are now available for purchase in Ohio, making it possible for owners of on-road and off-road motorcycles, ATVs, UTVs, snowmobiles, scooters and mopeds to obtain coverage online via the Boundless Rider website or through agent partners.

Dainese Group Announces Atlanta Flagship Location

This new location in Atlanta is an experience with racing memorabilia and full lines of protective wear.

Dainese, D-Store Atlanta
Kawasaki Unveils New Interactive Build & Price Tool

This new interactive tool is available for Ridge and Ridge XR side-by-sides, offering customers to personalize vehicles in real-time.

kawasaki-build-price-tool-feature
The Exclusive Aprilia Pro Experience Is Back

Special guests include Aprilia Racing MotoGP riders Aleix Espargaró and Maverick Viñales as well as MotoGP Legend Max Biaggi.

aprilia-pro-experience
REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store

Other Posts

Mitas Releases TERRA FORCE-EF 2 SM 

The newest addition to the Mitas Enduro tire lineup is a front tire design made for soft to medium terrain.

Mitas TERRA FORCE-EF 2 SM tires
Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads

TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.

Trader Interactive logo
Triumph Launches Online Clothing Shop and Heritage Collection in the U.S.

Many customer will be able to shop the Triumph Heritage Collection for the first time.

Triumph Online Clothing Shop
Turn 14 Distribution Adds Several Companies to the Line Card

Turn 14 added RK Chain, Hinson Clutch, Athena and Maxima Racing Oils to its offerings.

RK Chain, Hinson Clutch, Athena, Maxima Racing Oils