Metzeler and Pirelli Tire North America announced the launch of their online training sites, METZELER ACADEMY and PIRELLI ACADEMY, utilizing the Brandecation platform. Metzeler and Pirelli are dedicated to keeping distributors, dealers and staff updated on the products that have made it an industry benchmark in tire technology.
“Metzeler and Pirelli continue to innovate and lead the industry with tire technology and that same passion is used to give our network the tools they need to perform,” said Emily Grannis, director of marketing at Pirelli and Metzeler. “With this platform being readily available at all times, it gives us the ability to effectively and properly train our sales force to ensure customer satisfaction.”
Through a variety of courses and interactive tools, the Pirelli and Metzeler Academy provides all users with an engaging platform to further expand their knowledge of the brand and its product lines.
Metzeler recently announced the CRUISETEC tire, an all-new custom touring tire that perfects v-twin performance, and the Brandecation platform serves as the perfect tool for learning about the exciting new product.
“Brands recognize the importance for consumers to be able to rely on educated sales associates as one of the deciding factors in their purchasing decisions,” said Rich Maychrich, founder, Brandecation. “We’re privileged to partner with such well respected brands and look forward to working together as we share the same common goal in creating satisfied customers and loyal brand advocates.”