Pirelli Announces 2017 Local Dealer and Amateur Motocross Support Program

For 2017, Pirelli has announced the launch of an all-new motocross dealership support program focused on assisting local dealerships in backing amateur motocross enthusiasts across the nation. The program is designed to help dealerships through technical expertise, activation, and product support for local riders of all ages and skill levels who will rely on the performance advantages of Pirelli’s wide-ranging SCORPION MX lineup.

Pirelli remains committed to providing technical support through seminars and race day support from longtime motocross and supercross tire specialist Doug Schopinsky. His decades of experience and expertise at the pinnacle of the sport can be used to help dealer staff understand tire type selection, technical aspects, and guide local racers in setting the bike to maximize their tire performance for various local tracks and terrain.

“The local shop and amateur motocross support program is a unique and exciting way to better educate riders about the Pirelli products on their motorcycles,” said Chet Plewacki, Pirelli Moto Marketing Director, NAFTA. “Pirelli is offering an incredible product support and activation package for local dealers, as well as a rare opportunity for both dealer staff and riders to benefit and learn the technical aspects of selecting tires from expert tire specialist Doug Schopinsky.”

The Program is Limited to the first 40 dealers, who will receive product support in the form of both Free-of-Charge delivered immediately with their commitment, as well as future product support via fill-in privileges throughout the year.

Dealerships interested in participating are encouraged to contact their local Parts Unlimited or Western Powersports representative for details beginning January 23, 2017. All technical and race support will be subject to availability and scheduling.

Exclusive dealership activation support kit includes:

10X10 Pirelli Canopy
Pirelli Outdoor Flags
Pirelli Table Cover
Pirelli Autopop POP Display
Pirelli Hats & T-Shirts
Pirelli Tire Shoes (2pack)
Motocross & Product Brochures

For more information: www.pirelli.com

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.