The American International Motorcycle Expo (AIMExpo) has announced that Piaggio, the Italian manufacturer with multiple brands of powersports vehicles, is the latest addition to the collection of OEM exhibitors for the 2016 event. Piaggio will be making its AIMExpo debut when the show kicks off in just a few short days, October 13-16, from the North Hall of Orlando’s Orange County Convention Center (OCCC), with a showcase of its four most prominent brands – Aprilia, Moto Guzzi, Piaggio, and Vespa.
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Aprilia has made a name for itself in North America with its high performance collection of sport bikes, anchored by the RSV4 lineup, while Moto Guzzi has become synonymous for its stylish lineup of instantly recognizable v-twin motorcycles. For Piaggio and Vespa, high quality scooters have pushed both brands to the forefront of the industry.
“The addition of Piaggio Group and its four primary brands, as well as a record number of OEM exhibitors, is another testament to the impact AIMExpo continues to have on the powersports industry,” said Cinnamon Kernes, AIMExpo Show Director. “Piaggio Group, with these prestigious European brands, also enhances AIMExpo’s global presence, bringing one of the most diverse and dynamic collections of vehicles to the show. The wide array of motorcycles and scooters adds to the wealth of new models attendees will have the opportunity to see, many for the first time.”
“The Piaggio Group is the European two-wheeler leader with a total market share of 14.8% and a 26% share in the scooter segment, and now we are planning to expand and strengthen operations in the USA. Being part of AIMExpo means we have a privileged gateway to growth,” said Alessandro Bampa, Marketing and Communications Director of Piaggio Group Americas, Inc., the associated company of Piaggio. “One year ago we celebrated the grand opening of Vespa Manhattan, the Group’s new single-brand concept store in the heart of New York City. With AIMExpo we’re looking forward, once again, to showing North America the best the Piaggio Group has to offer. This exhibition provides a unique opportunity to reach dealers, the media, consumers, and other members of the industry in one convenient place.”
For more information: AIMExpoUSA.com.