Piaggio Fast Forward Announces Strategic Reorganization

Piaggio Fast Forward, a company whose mission is to build technology products that move the way people move and the creator of the revolutionary mobile carrying device Gita, announced a strategic reorganization of its executive leadership team as it prepares to go to market with its first products in 2019.

PFF, a subsidiary of Piaggio Group, one of the world’s leading manufacturers of scooters and motorcycles, was founded in 2015 by Greg Lynn, Jeffrey Schnapp and Michele Colaninno (Chairman) to create lightweight, intelligent mobility solutions for people and goods. PFF is based in Boston, MA, and employs 65 people.

As the company prepares to go to market next year with the first Gita for consumers, Greg Lynn has assumed the role of Chief Executive Officer to lead the company’s move from the development of prototypes to the production of consumer products.

“I believe deeply that PFF is positioned to help people move more often and more efficiently without having to grab their car keys,” Lynn said. “We have an extraordinary opportunity to change the way people think about mobility and this all starts with our first product Gita coming to market next year.”

Lynn was previously Chief Creative Officer of the company.

In order to lead the research and development activities of the company with special regard to developing future product lines, Jeffrey Schnapp has transitioned into the role of Chief Visionary Officer.

“As Gita enters production, I’m excited to spearhead the company’s efforts to build an entire family of related products supporting healthy lifestyles and social connectivity available to all, regardless of age or abilities,” Schnapp said.

Working closely with Lynn and Schnapp, Colaninno will maintain his role as Chairman of PFF with oversight of the business globally.

Other organizational changes at PFF include Mitchell Weiss being promoted from Chief Technology Officer to Chief Operating Officer, Brian Kendall’s promotion to Chief Financial Officer and Pritesh Gandhi being named Executive Vice President of Business Development.

Link: Piaggio Group

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.