Pennzoil Announces Outdoor Engine Oil Portfolio at SEMA Show

Pennzoil^® has announced the new Pennzoil Outdoors line of engine oils designed for the vehicles of outdoor enthusiasts at the SEMA Show. The new portfolio includes engine oils formulated for outdoor recreation vehicles in North America including ATVs/UTVs, watercrafts, motorcycles, and snowmobiles.

“Whether it’s enjoying the backcountry on an ATV or enjoying time boating with the family, we’re excited to bring this new line to outdoor enthusiasts to give them peace of mind during their adventures,” said Bree Sandlin, Vice President of Lubricants Marketing at Shell Lubricants. “It’s important for us to continue to innovate to meet the needs of our consumers. We’ve taken the technology that Pennzoil customers are accustomed to in their passenger cars and formulated these small engine oils to provide the same performance and protection for those who love the outdoors.”

ATVs/UTVs, boats, motorcycles, and snowmobiles are among the most popular outdoor recreation vehicles for exploration, each driven by traditionally smaller engines that require unique engine oil formulations. The current full synthetic offering from Pennzoil is well suited for the often-extreme conditions of these recreational vehicles, allowing the Pennzoil technology team to translate these benefits for the Pennzoil Outdoors portfolio.

New Product Details:

Pennzoil ATV/UTV SAE 10W-40 Engine Oil:
- Pennzoil ATV/UTV engine oil has wet-clutch compatibility and a smooth-shifting, consistent clutch feel to help riders focus on the fun and encounter fewer bumps along the way
- The engine oil cleans engines in dusty environments and protects in extreme temperatures
- Suitable for use where API SN and JASO MA2 specifications are required

Pennzoil Marine 4-cycle SAE 10W-30 and SAE 25W-40 Engine Oil:
- Pennzoil Marine ^® engine oil is formulated with performance-boosting additives, which target critical needs in marine engines to provide greater fuel efficiency as compared to 2-stroke marine engine oil
- Surpasses the American Petroleum Institute’s (API) requirements for SI, SL, and SM specifications and exceeds OEM requirements and FC-W^® Catalyst Compatible specifications, and meets all 4-stroke outboard manufacturer’s requirements
- Can be used in inboard, outboard, and stern drive engines

Pennzoil Motorcycle SAE 10W-40 Engine Oil:
- Pennzoil Motorcycle engine oil creates more efficient power delivery for motorcycles and reduces engine noise and vibration for an enjoyable ride to enhance the riding experience
- Optimizes wet-clutch performance, protects in extreme heat and low temperatures, and provides enhanced responsiveness and maximum acceleration to keep riders comfortable on the road
- Meets the requirements of API SN and JASO MA2 specifications which are standard for most American, European, and Japanese motorcycles including V-Twin, 4-stroke engines found in high-performance and race-tuned bikes

Pennzoil Motorcycle SAE 20W-50 Engine Oil:
- Pennzoil Motorcycle engine oil provides smooth clutch engagement, keeps the engine clean, and reduces engine noise and vibration for a smooth ride
- Formulated specifically to prevent dirt particles from sticking together to form deposits and protects standard air and water-cooled 4-stroke motorcycle engines with integral gearboxes and wet clutch assembly
- Meets the API SL and JASO MA2 specifications which are standard for most American, European, and Japanese motorcycles including V-Twin, 4-stroke engines found in high-performance bikes

Pennzoil Snowmobile 2-Stroke Engine Oil:
- Pennzoil Snowmobile engine oil boasts a low-ash formula to help prevent spark plug fouling, ring deposits, and combustion chamber deposits, and prevents exhaust power valve sticking and piston scuffing
- Provides exceptional cold-flow performance and overall helps keep the engine clean and running efficiently
- Suitable for use where API TC, JASO FD, ISO-L-EGD specifications are required

Pennzoil Outdoors engine oils will help keep outdoor recreation vehicles running smoothly, and let consumers explore every corner of the outdoors on their adventures ahead. The Pennzoil Outdoors portfolio will be available both online and in-store at select retail locations across the United States beginning in Q1 of 2023 and across Canada in Q3 of 2023.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.