Passing the Torch at NPA

Cliff Clifford is stepping back from day-to-day operations and Chief Operating Officer Jim Woodruff becomes the second CEO in NPA history.

National Powersport Auctions (NPA) has come a long way since its 1990 launch. What hasn’t changed in the past three decades has been co-founder Cliff Clifford as CEO… until now. Clifford is stepping back from day-to-day operations and Chief Operating Officer Jim Woodruff becomes the second CEO in NPA history.

“After 30 years at the helm of this amazing company there comes a time to pass the torch, and I feel like starting a new decade is the proper time to make such a change,” Clifford said. “The management team and I have been laying the groundwork for a transition for quite some time. I’m pleased to announce Jim Woodruff will assume the title and role of CEO.” After starting as the Chief Technology Officer in 2003 at a time when NPA was revolutionizing the powersports world, Woodruff has helped guide the company for the past 16 years, including as COO the last 10 years.

“Jim and I have worked closely since he launched our software system in 2001,” Clifford added. “He has been instrumental in much of the growth we have experienced here at NPA and I have full faith that he will continue that growth. Please join me in congratulating Jim in his career at NPA, along with his new role.”

Despite turning over the reins, Clifford isn’t going riding every day just yet! “I will still be actively involved as Chairman of the Board and will work with the executive team on strategic projects going forward.”

“It has been a great ride so far and I’m looking forward to clicking it up another gear,” said life-long motorcyclist Woodruff. “Companies don’t do things, people do… and Cliff has created a culture of success driven by an amazing and talented crew. With outstanding people come outstanding results and the entire NPA team will remain dedicated to the innovation and superior service the industry relies on every day.”

In addition to his new role with NPA, Woodruff was recently re-elected to his third term on the Motorcycle Industry Council’s Board of Directors, demonstrating his commitment to the industry that is both his profession and his passion.

“We are all in this industry for the right reasons… I think that people in powersports, whether they’re consumers or working in the industry, are driven by dreams and desire, not necessity or greed. My goal is to make sure NPA specifically and the industry as a whole continues to innovate and succeed.”

Link: NPA

You May Also Like

MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.


The boards of the Motorcycle Industry Council (MIC), Motorcycle Safety Foundation (MSF), Specialty Vehicle Institute of America (SVIA), and the Recreational Off-Highway Vehicle Association (ROHVA) voted unanimously to appoint Scott Schloegel as acting president and CEO of the associations. Diana Sanchez was appointed acting chief operating officer.

Schloegel and Sanchez, whose appointments are effective immediately, will also continue to serve in their current roles as senior vice president of government relations and vice president of operations respectively. The interim leadership was selected to ensure a seamless transition as the associations’ search committee continues to conduct a comprehensive review of the position of president and CEO, and a subsequent search to replace outgoing President and CEO Erik Pritchard.

Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
LAND Accelerates Growth With New Executive Vice President of Sales 

Shane Seymour shifts gears from being national sales director at Zero Motorcycles to join LAND.

Shane Seymour
LeMans Corp. Welcomes New Central and Southeast Region Sales Reps

Drag Specialties welcomes Kayla Barrows and Parts Unlimited welcomes Mark Crozier.

Kayla Barrows, Mark Crozier
WPS Adds Industry Veterans, Bolsters Global Sales Force

WPS welcomes Troy Ozias, senior director of field sales, and Jamie Nutzmann, director of international sales.

Troy Ozias, Jamie Nutzmann

Other Posts

NPA Pre-Owned Market Update: February 2024

Average wholesale prices continue to improve, reflecting dealer sentiment and demand for pre-owned.

National Powersport Auctions, NPA, Market Report
RumbleOn Appoints Brandy Treadway as Senior Vice President and Chief Legal Officer

Treadway brings over two decades of legal expertise.

Brandy Treadway
NPA Hires New Territory Sales Manager Jason Wilson for NPA Portland

Wilson was most recently a general sales manager at a Ducati dealership.

Jason Wilson