Parts Unlimited has announced the promotion of Mike Ralph as the new e-Bike category manager.

Ralph joined LeMans a few months back as the first specific hire in the e-Bike category as the key account rep and product specialist. As this industry category expanded, so did the need for a category manager. Ralph has several years of managerial experience related to bicycles and other wheeled sports, and his riding experience includes being an e-bike enthusiast and Vespa rider; he has owned various dual-sport and street bikes. 

In his spare time, Mike enjoys camping, kayaking, jogging, visiting theme parks, family trips and playing with is four dogs.