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Motul USA Hires Steve Hutchinson as VP of Sales and Marketing

Motul USA, Inc. has named Steve Hutchinson as vice president of sales and marketing. Hutchinson is an aftermarket industry veteran with over 25 years of experience. His background includes both lubricants and tire products.

PowersportsMarketing.com Announces Dates For Its Spring Maketing Boot Camp

PowersportsMarketing.com by Dealership University has announced it will offer a two-day Marketing Boot Camp designed specifically for powersports dealers in March.

Motorsport Aftermarket Group Expands Its Sales and Marketing Efforts in Japan

Motorsport Aftermarket Group (MAG), a family of leading brands and businesses in the motorsport industry, is expanding its sales and marketing efforts in Japan and setting its sights on Asia’s recovering American motorcycle market.

MIC Promotes Spring ‘Revive your Ride!’ Marketing Program

“Revive Your Ride!” is MIC’s promotional campaign designed to bring customers back to motorcycle, ATV, Side-x-Side retailers who sell what you make, distribute, support or promote. Think of it as our industry’s “Got Milk” campaign.

Viper Announces Marketing Relationship with duPont REGISTRY

Viper Powersports Inc. has announced its 2011 marketing relationship with duPont REGISTRY. duPont Publishing Inc. publishes six luxury/lifestyle titles, including duPont REGISTRY, that reaches individuals whose net worth significantly exceeds what is traditionally considered upscale

New Year, New Rules of Marketing

Good news. Although there’s not much evidence in our economic landscape that suggests 2011 will be a year of smooth sailing, if you’re a dealer, you do have more opportunity before you now than in recent years.  I know, it’s January, it’s cold, floor traffic is down and cash flow is tighter than Dick’s hatband,

30-Year Industry Veteran Tapped to Lead Sales, Marketing at MAG

Motorsport Aftermarket Group (MAG) recently announced the hiring of Eric Anderson to oversee sales and marketing strategies at the fast-growing company.

Leverage Your Hidden Marketing Assets

The holidays are approaching; get ready or perish.

Vintage Marketing: Old Bikes Build New Business

If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s

5 Common ‘Marketing Mistakes’ Dealers Should Avoid

By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!

2024 Keeway and Benelli Models Importation Update

Keeway models are arriving in early April, and the Benelli TNT 135 is already available.

Keeway, Benelli, Scooter
Yamaha Expands bLU cRU Invitational Series in 2024

Featuring three U.S. races and the first-ever invitation for three top performers from YZ65, YZ85 and YZ125 classes to represent Team USA at the YZ bLU cRU SuperFinale in Europe.

bLU cRU Invitational
How to Grow and Excel in Digital Retailing

This recorded AIMExpo education track discusses the world of digital retailing and why you need to be there.

MPN Digital retailing panel, AIMExpo 2024
Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
Segway Powersports Teams Up With Dave Warren Powersports for UT10 Giveaway Promotion

One lucky winner will walk away with a Segway UT10 UTV during the Dirt Track World Championship.

UT10 Giveaway