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The Distinguished Gentleman’s Ride Raises $4.4 Million for the Movember Foundation

Astride their classic and vintage styled motorcycles more than 91,000 participants in over 600 cities across 95 countries came together to support the Movember Foundation and men’s health.

Orange County Choppers to Auction Custom Bike in Support of Hurricane Harvey Victims

In support of those who have been impacted by Hurricane Harvey, Guernsey’s is partnering with Orange County Choppers to auction off a spectacular custom “Texas Strong” bike on October 12 in Houston.

What is the #1 Selling Brand in Powersports? Discover What NPA Has In Store For Columbus

The powersports industry has not rebounded to 2006-2007 sales volumes, but there are segments and brands that have bounced back. National Powersport Auctions (NPA), the industry leader for powersport auctions and remarketing services, will be exploring the new world of opportunities at the 5th Annual American International Motorcycle Expo(AIME) presented by Nationwide (AIMExpo). Set for

Getting Down To Business at AIMExpo

With the American International Motorcycle Expo (AIMExpo) just around the corner – and for more than 40 percent of us, it’s literally around the corner within 500 miles or so – it is time to make a plan to do some business. If you just walk around to collect some catalogs and chit-chat with your

Avon Tyres to Sponsor Veterans Ride to Sturgis

The veterans will ride Indian Motorcycles, trikes and Champion sidecars outfitted with Avon Tyres from Los Angeles across several states to the iconic event.

DEI Hosts Local Cruise-In to Raise Funds for Animal Shelter

The Cruise-in raised more than $500 for the Love-A-Stray Animal Shelter through a 50/50 raffle and a product give-away raffle.

Royal Riding Changes Hands

Royal Riding may have changed ownership, but the brand’s focus on being socially conscious and committed to comfort remains unchanged. The 2017 product range and new ownership will be rolling out at the Laughlin River Run, April 26.

SBT lends $20,000 Interest Free to VFW Hall

SBT recently lent $20,000 interest free to the Veterans of Foreign Wars Hall in Largo, Florida. The old VFW lodge burned down leaving many veterans without a place to gather. Bill Haynes, a valued SBT employee and VFW member, brought this community need to the company’s attention.

2017 Revved-Up Women Texas Motorcycle Exposition

Join nationally-known women motorcyclists at Revved-Up Women—Texas Motorcycle Expo April 28-30, at Retama Park, near San Antonio, TX. Attendees will enjoy guided rides, workshops and panel discussions by recognized leaders in the motorcycle industry, beginner and advanced rider classes, a fashion show, and a free Sunday brunch.

Strider Bikes Supports Sturgis Motorcycle Museum & Hall of Fame

Strider Bikes has stepped up to support the Sturgis Motorcycle Museum. Based in nearby Rapid City, Strider will be the presenting sponsor for the annual Hall of Fame induction ceremonies held in conjunction with the Sturgis Rally in August.

Music City Indian / Victory Motorcycles

Most people go on Yelp to complain. It is really hard to get people to post compliments about a business online, but Music City Indian and Victory, located in Nashville, Tenn., home of the guitar picking, strumming and twanging Nashville Cats, has done it. Music City has managed, despite the odds, to get a five-star

Yamaha Names 2016 Wall of Champions Inductees

On Thursday, December 15, Yamaha inducted nine of its ATV, Side-by-Side, Supercross/Motocross and Road Racing titleholders to its Wall of Champions in a ceremony held at the Cypress, CA office.

Victory’s Thank a Hero Program to Donate Up to $100K for Veterans

Victory Motorcycles has launched the “Thank A Hero” program, which invites the public to thank a military veteran or active service member with a personalized note posted to the VictoryMotorcycles.com website. The Thank A Hero program benefits Iraq and Afghanistan Veterans of America.

QuadBoss Hosts Second Annual Race for Research

In an effort to help fund research for breast cancer, QuadBoss is hosting its second Annual Race for Research on October 28, 2016, at its headquarters in Fort Worth, Texas.

EICMA 2016 Promises Motorbikes Never Seen Before, Technology and Innovation

The 74th edition of EICMA to be held at Rho Fiera from November 8-13, promises to be full of innovations and surprises both for visitors and exhibitors. As always, the event guarantees standards of excellence from the presence of all the top brands in the 2-wheels sector.

#001 Limited Edition Jack Daniel’s Indian Chief Auctioned for $150K

Indian Motorcycle has announce that the #001 2016 Limited Edition Jack Daniel’s Indian Chief Vintage motorcycle auctioned at Barrett-Jackson Las Vegas on Saturday October 15 raised $150,000 for the benefit of Operation Ride Home, a program that assists active duty U.S. military personnel in traveling home to visit their families.