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Vespa Celebrates 75th Birthday, Surpasses Milestone of 19 Million Units Produced

Vespa celebrates 75 years and reaches the extraordinary milestone of 19 million units produced, beginning from the spring of 1946.

Harley-Davidson Launches Certified Program For Pre-Owned Motorcycles

Harley-Davidson revealed the details of Harley-Davidson Certified, the first certified pre-owned motorcycle program supported by Harley-Davidson through its network of authorized Harley-Davidson dealers in the United States.

Counterfeits and Material Difference: What’s the Difference?

Would it matter to you if a seller has not been trained in the proper storage and quality control of a product? I would want to know that.

Should I Replace the Black Box?

Unfortunately, black boxes often unnecessarily take the blame for mysterious electrical or running condition problems.

Ducati Reveals Power Cruiser Lineup with Limited Series XDiavel Black Star

Ducati announced the arrival of the XDiavel Black Star to the United States for 2021 in a limited number of 50 units.

Landmaster: An American Success Story

With the price of SxS/UTVs increasing every year and costing as much as a small SUV, American Landmaster is looking back to its roots and delivering a balance of work and fun at a cost that most consumers can afford without having to give up other hobbies.

Ducati Presents Diavel 1260 Lamborghini

To be made in a limited and numbered edition of 630 units, the Diavel 1260 Lamborghini is born from the collaboration between two prestigious brands that have their roots in the Motor Valley.

Ducati Reveals SuperSport 950, Panigale V4 SP, TK-01RR

From the world of electric mountain bikes, passing through the SuperSport, up to the Panigale V4, Ducati illustrates the concepts of sportiness and performance that distinguish it in the third episode.

Motorcycle Sales Up by Double Digits Through 3rd Quarter

The MIC is reporting a new-model sales increase for the third quarter of this year. Year-to-date sales of new motorcycles and scooters through September increased 10.2% compared to the same period last year.

Benelli Motorcycles USA Reveals Leoncino Scrambler

Inspired by the classic café racers of Benelli’s golden years, the 2021 Leoncino (a charming Italian term for “little lion”) lives up to its namesake.

Performance Machine at 50

Quality has always been a PM hallmark. The PM focus was to excel, to be innovative, to be the best. When CNC processes were still state-of-the-art, Perry knew it was the way to go.

MIC, Powersports Veteran Larry Little Retires

Larry Little is retiring after more than 40 years and a variety of important work in the powersports industry.

Lifelong Riders Created from Harley-Davidson Riding Academy

Despite these challenging times, Harley-Davidson Rubber City in Cuyahoga Falls, OH, has yet again certified an entire class of motorcyclists. Believe it or not, I’m lucky enough to be one of them!

AFT Returns to Race at Devil’s Bowl Speedway

American Flat Track announced its plan to return to a mecca of dirt track racing – Devil’s Bowl Speedway in Mesquite, TX – for its Dallas Half-Mile I and Dallas Half-Mile II doubleheader weekend on Friday, Sept. 25 and Saturday, Sept. 26.

How to Reach Customers During the Pandemic

With the necessity of social distancing and the rise of businesses closing to stop the spread of the Coronavirus, powersports dealerships are struggling. As a result, finding alternative ways to reach customers will be a necessity due to the uncertainty of how long the pandemic restrictions will last.

Zeigler Motorsports

It seemed fitting to speak with a dealer whose goal was to turn their dealership into a “destination” and as many dealers know, it all circles back to the experience.