Rivera Primo Inc. Names Patrick Garvin Director of Sales and Marketing
Rivera Primo Inc. welcomes Patrick Garvin to the RPI family. Formerly of J & P Cycles, Patrick will assume the role of Director of Sales and Marketing for Rivera Primo Inc. and its RP Tronix division. Patrick will initially be working from his home in Iowa.
CV Performance Hires V-Twin Marketing as Agency
Ken Mendelson, President and owner of CV Performance said, “We are happy to be partnering with V-Twin Marketing – we believe their years of experience and deep industry connections with dealers and bike builders is just what we need.”
Powersports Marketing Tool Increases Profitability and Closing Ratio for Powersports Dealers
Powersports Marketing, a subsidiary of Dealership University, has introduced a new tool for powersports dealers called the Profit Accelerator. This tool is a step-by-step deal desking tool that focuses the write-up process on the customer’s payment options instead of on the unit price.
Hitcase Appoints New Director of Brand Marketing Greg Hammond
Hitcase, makers of waterproof, shockproof, mountable iPhone cases and accessories, has announced the addition of Greg Hammond to its senior leadership team as Director of Brand Marketing. In his role, Hammond will lead the development and execution of Hitcase’s global marketing and brand initiatives across all communication, brand, and sales channels.
Digital Marketing In Our Four-Screen World
A large portion of today’s media consumption is done via “companion viewing,” in which the television is the primary screen, and the tablet or smartphone is secondary. Find out how to capitalize on this trend.
Bell Helmets Appoints Industry Veteran to EMEA Sales and Marketing Position
Ash Kane spent 12 years in international sales for Fox, during which point he helped grow the company nearly seven-fold from 1996 to 1997. He will be responsible for the day-to-day management of Bell’s EMEA distributors and related sales forces, while simultaneously working to develop new distribution channels.
Mustang’s Sales and Marketing Teams Relocate to Company Headquarters
The two departments will now work out of the company’s original factory in Three Rivers, Mass. This is a strategic move on the company’s part, accompanied by the revitalization of Mustang headquarters, hiring of new staff and expansion of products.
Marketing During The Off-Season
Just because the weather’s cooling down doesn’t mean your marketing tactics should, too.
Powersports Sales and Marketing Veteran Joins Acorn Woods Communications
Ron Benfield brings more than 20 years of experience in the motorsports industry, and most recently worked for Saddlemen as director of sales and marketing. He’s also worked with brands such as Mitsubishi, Hyundai and Suzuki.
EVS Sports Hires New Marketing and PR Manager
Brent Harden will be responsible for the development and implementation of all PR and marketing efforts for EVS Sports and LIFT Safety. He brings with him a lifetime of motorcycle industry knowledge, passion and experience, and will be based out of EVS’ corporate headquarters in Rancho Dominguez, Calif.
Dominion Powersports Solutions Offers Online Marketing Education
The new program, called Powersports Summer School, was created to help drive sales this summer. This program will offer short, strategy-filled videos focusing on specific critical sales and marketing topics.
Shorai Inc. Adds New Marketing Manager
Phuc Lam’s new role at Shorai will include creative concept design and approval for print and digital media, social media marketing, on-site media relations for industry events, development of new website design and brand expansion, as well as management of sponsorship opportunities for the company.
Dominion Powersports Solutions to Host Video Marketing Webinar
The complimentary, hour-long webinar will feature dealers and industry members who are successfully connecting with enthusiasts on YouTube. The event will take place Wednesday, June 5 at 11 a.m. PST.
Industry Marketing Profile: How Does Your Dealership’s Digital Marketing Stack Up?
The March issue of MPN featured an overall industry profile that provided the results of the annual readership survey, designed to gauge the performance of today’s brick and mortar powersports dealer. Today, we are going to dig deeper into the results, specifically as they relate to marketing strategies. Does your business have a website? How