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FLY Snow Ignitor II Heated Glove

The Ignitor glove comes with a 7.4V lithium ion battery and controller with three heat settings and gauntlet adjuster.

OEM Update: 2018 Recreational-Utility Vehicles

The evolution of the Side-by-Side market continues in 2018 with more new models being introduced for the utility market and crossover recreation and trail markets.

FlatOut Motorsports

Conventional wisdom in retail today warns of difficult times and constant challenges. Experts predict even more dire consequences for product-specific brick and mortar outlets such as, say, motorcycle shops.

MARKET UPDATE: RUVs Rocking! ATVs Rolling!

The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell

Textron Off Road Goes Electric with 2018 Prowler EV/EV iS

The new 2018 Prowler EV and Prowler EV iS from Textron Off Road delivers premium electric vehicle performance for a full range of riders, according to the company.

Polaris Reports 2017 Third Quarter Results

Polaris North American unit retail sales were up 13 percent with ORV retail sales up mid-teens percent and Indian Motorcycles unit retail sales up 16 percent.

New Scosche Powersports Mounts to be Displayed at SEMA Booth

This year the company has launched an exciting array of powersports mounts that range from phone mounts for powersports vehicles to fire extinguisher/BoomBottle+ rail mounts and more.

DEI Introduces 2018 Product Catalog

Catalog features close to 70 new innovative heat & sound control solutions for automotive and powersports

2017 Tucker Rocky/Biker’s Choice Gift Guide Now Available Online

Tucker Rocky/Biker’s Choice recently announced its 2017 Gift Guide, filled with products guaranteed to make the holiday season bright.

DragonFire Introduces New Strike Bumpers for Polaris RZR

Coming in 20 lbs. lighter than the DragonFire RacePace Bumpers, the new Strike Bumpers for the Polaris XP1000 and XP 4 1000 offers protection with the same great style SxS enthusiasts have come to expect from DragonFire.

Caterpillar Announces Plans to Enter Utility Vehicle Market

Caterpillar has announced plans to enter the utility vehicle market. The company has entered into a manufacturing and supply agreement with Textron Specialized Vehicles Inc., and will offer UTV models sold through participating Cat dealerships starting in 2018.

Yamaha Delivers New Wolverine X4 to Dealers, Launches ‘Build Your Own’ Customizing Feature on Website 

Yamaha Motor Corp., USA, recently announced the all-new four-passenger Wolverine X4 Side-by-Side (SxS) vehicle is shipping from its U.S. factory in Newnan, Georgia. Yamaha Outdoor Access Initiative donates to 12 recipients in Q2 2017

Assault Industries B2-Bomber Side Mirrors

Constructed from 6061-T6 Aluminum and stainless steel, the B2 Bomber mirrors black anodized angular detailing and chamfered edges add a visually interesting and well-engineered aesthetic.

High Lifter 2″ Signature Series Lift Kit for 2017-’18 Polaris RZR S 900/1000

High Lifter’s 2″ Signature Series Lift Kit that fits 2017-2018 Polaris RZR 900/1000 increases ground clearance to make room for larger tires to dig deep and ride hard in most any terrain.

STI Introduces All-New Tech 2 PRO

Following two years of MX and off-road testing, STI introduces Tech 2 PRO high-performance intermediate MX tires. STI tire engineers and professional racers teamed up to produce pro-level tires that combine holeshot-grabbing traction with race-winning durability.

Comet 780 Torque Converter

The highly tunable 780 torque converter drive clutch can be used with several different driven diameters and spring configurations to obtain the ideal driver to driven ratios for each specific application.