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Viper Powersports Releases Letter to Shareholders

Viper Powersports recently sent out a letter to its shareholders detailing the latest changes the company has undergone including moving to a new headquarters and a shakeup of senior management.

Harley-Davidson Opens New Asia Pacific Headquarters

Harley-Davidson recently announced the opening of its new Asia Pacific headquarters during an event held at its new regional office in Singapore. The region office had been based at The Motor Company’s global headquarters in Milwaukee.

Suzuki Restructures and Revitalizes Business Model and Facilities

For the past year, American Suzuki Motor Corporation has been taking many steps in rebuilding and preparing for the U.S. economic recovery. In addition to having new class-leading products such as the GSX-R600, GSX-R750 and GSX1250FA motorcycles, KingQuad 500AXi ATV, DF300 V6 outboard and award-winning Kizashi automobile, Suzuki is preparing internally for a fresh, new marketing year.

Battling the Bear

The agony and ecstasy of being Harley-Davidson

2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming
FMF KTM Factory Racing’s Dante Oliveira Takes AMA West Hare Scrambles Title

Oliveira also formed part of Team USA’s commanding World Trophy victory at this month’s FIM International Six Days Enduro (ISDE).

Dante Oliviera, West Hare Scrambles
2023 FIM WSX Rider Lineup Finalized

Josh Hill, Kevin Moranz, Anthony Rodriguez, Grant Harlan and more were added to the team’s rosters.

Waterproof Luggage?

What does that mean and how is it achieved in the motorcycle world?

KLIM, LGP, bag, rain, waterproof luggage
BRP Strives to Make Boating and Powersports More Welcoming

In honor of International Women’s Day, BRP is highlighting the conversation around women in powersports.

Women, riders, BRP
Yamaha Announces bLU cRU ATV and SxS Race Support for 2023 Season

RMAX 1000 kicks off racing with the King of the Hammers’ Pro Stock N/A UTV class victory.

brycen neal yfz450r
SX Global Appoints Leading Global Sponsorship Agencies to Support Expansion in 2023 and Beyond

Leading global agencies bolster World Supercross (WSX) international sponsorship expansion.

World Supercross Championship logo
zMAX Dragway and Chicagoland Speedway Set to Host First-Ever SuperMotocross World Championship Playoff Rounds

The 31-event series will conclude at the Los Angeles Memorial Coliseum on Oct. 14.

SuperMotocross
Royal Enfield Opens All-New CKD Facility in Brazil

Royal Enfield strengthens its commitment to the Americas with the inauguration of a new CKD facility, the third motorcycle assembly unit in South America and fourth across the world.

Royal Enfield, CKD Facility, Brazil
NPA Florida Moves to Brand-New Facility

The new facility in Lakeland held its opening auction despite Hurricane Ian.

NPA Lakeland
The Road to AAPEX Starts Here

Can a 33-year-old Cadillac make it to Las Vegas?

The Road to AAPEX
All Available Ducati Streetfighter V4 Lamborghini Bikes Allocated in Hours

This limited-edition series of 630 plus 63 proved a true object of desire.

Ducati Streetfighter V4 Lamborghini