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Yamaha bLU cRU YXZ1000R Drivers Sweep Podium at Duel of the Desert

Yamaha Motor Corp., USA, factory-supported and bLU cRU racers dominated the first two rounds of the Lucas Oil Off-Road National Racing Series’ inaugural UTV Production class this past weekend at the Duel of the Desert at Chandler, Arizona’s, Wild Horse Pass Motorsports Park.

Setting Up Customers’ Sport Bikes for Track Days

Sport bikes are so fast it is hard to enjoy them on the street without danger to life and license. Taking them to the race track allows the rider to enjoy the upper end of their performance envelop in a controlled environment free of slow cars, double yellow lines and speed limits.

K&L Supply Launches New MC515 Air Lift

The MC515 is the latest addition to K&L Supply’s full line of Air and Hydraulic Lifts. It combines K&L quality with a traditional scissor style lift that is ideally suited for sportbikes and cruisers. It is a great option for any shop or motorcycle enthusiast.

Parts Unlimited 2017 ATV/UTV Catalog

From sport to utility, the 2017 Parts Unlimited ATV/UTV catalog has a great mix of parts and accessories. Gone are the separate ATV and UTV sections; PU has combined all of the ATV and UTV products within the unique categories to make it easier for you to find exactly what your customers are looking for.

METZELER to Return as Official Tire of AMA Supermoto National Championship

METZELER has announced that it has extended its partnership with the AMA Supermoto Championship, which will witness the fourth consecutive season that the brand has served as the championship’s official tire.

Rever Announces Dunlop as Title Sponsor of America’s Ultimate Long-Distance Rider Challenge

Rever has announced that Dunlop Motorcycle Tires has signed on as the title sponsor of the America’s Ultimate Long-Distance Rider Challenge for the remainder of 2017.

METZELER Unveils “88 on the 888” Promotion

Metzeler has announced a special, limited-time promotion that provides motorcycle enthusiasts the opportunity to receive an $88 prepaid VISA card by mail when purchasing a set of ME 888 Marathon Ultra tires from participating dealers nationwide.

Harley-Davidson’s New Street Rod Is Tuned For Dynamic Urban Performance

The new Harley-Davidson Street Rod motorcycle is a muscular middle-weight built to blitz the city streets. An addition to the Harley-Davidson Street model family, the Street Rod is agile, powerful and tuned for maneuvering through traffic and congestion.

Polaris Announces First Single-Seat Youth Vehicle

Polaris has announced another first in the category, the single-seat Polaris ACE 150 EFI, the industry’s only single-seat youth model with a protective cab frame.

MV Agusta 2017 Brutale 800

Fifteen years after its first appearance, the new 2017 MV Agusta Brutale 800 is back again fully redesigned and delivering more efficient performance.

Vee Rubber VRM-500 Off-Road Tire

Vee Rubber’s VRM-500 is a heavy-duty, long-wearing, off-road tire featuring stepped knob resist “chunking” and self-cleaning knobs for improved traction in muddy conditions.

The Wiseco ATV Motocross National Championship Welcomes Returning Sponsors for 2017

The longest running ATV series continues to have a whole host of companies behind it, that all fully support America’s most prestigious ATV Motocross National Championship.

STI HD5 Beadlock Bronze Wheel

The strongest wheel in the STI HD Alloy Beadlock lineup gets a new look for 2017. The HD5 Beadlock Bronze wheel features a rich bronze style that is durable and adds unique appeal to any UTV.

WPS National Sales Meeting: What’s In A Name?

The name may say Western Power Sports, or WPS as it is commonly known, but it is far from being “only” a western company. While that may have been the case when WPS originally started as a snowmobile parts and accessories distributor in Utah, Nevada and the Pacific Northwest back in 1960, the company has

Parts Unlimited 2017 Street Catalog

Add pure power to your sales department with the 2017 Street Catalog from Parts Unlimited. Each and every section of this catalog brings you a selection of top brands and new products to help your customers make this riding season the best one yet.

Cernic’s Cycle World

The fans are out of their seats screaming. It’s the last lap and the two frontrunners are swapping the lead like madmen. Round the last turn, taking some air on a whoop, the checkered flag is just ahead… and the guy with the Cernic’s decal wins by a wheel. Although this is only an amateur