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E-Series Exhaust Systems for Yamaha YXZ1000R

Available three ways for the Yamaha YXZ1000R – A Slip-On that mounts to the OEM Head Pipe; A high-performance Head Pipe that mounts to the OEM muffler and most other Slip-Ons; Or as a Full Exhaust System that includes the Head Pipe and Slip-On.

DragonFire Announces Aggressive Pricing Strategy and New Products at Tucker Rocky Brand Expo

DragonFire has announced a remake of its image and an aggressive pricing strategy for 2018 by focusing on customers, their rides, and the release of new designs throughout 2018.

Off-Road Update: King of the Motos/King of the Hammers Conquers Competitors

In 2017, amidst a down year for the overall industry, both Off-Highway and Dual-Sport/ADV Motorcycles were in the black with upticks of 2.5% and 10.4%, respectively, according to the latest Motorcycle Industry Council statistics.

ROXOR To Unveil New SxS March 2, Signs Up More Than 200 Dealers

The ROXOR off-highway vehicle will be revealed publicly on March 2nd at their assembly plant in Auburn Hills, Michigan.

Yamaha Claims Three of Top Ten Positions at King of the Hammers

Yamaha factory-supported and bLU cRU racer CJ Greaves, along with his father, veteran off-road racer Johnny Greaves, and Kyle Anderson were among the few competitors who completed the grueling King of the Hammers (KOH) UTV Race.

Polaris Factory Racing Gets Second Consecutive Podium Sweep at King of the Hammers

Polaris Factory Racing continued its electric start to the 2018 season with Mitch Guthrie Jr.’s victory at the King of the Hammers. Guthrie Jr. was joined by fellow Polaris teammate Branden Sims in second and his father, Mitch Guthrie Sr., taking third.

Autolite Powers Success at I-500’s 50th Anniversary Race

Autolite, a global spark plug brand, has announced its three sponsored snowmobiles all finished in the Top 6 at the International 500 Snowmobile Race in Sault Ste. Marie, Michigan. The 2018 I-500 marked the 50th Anniversary of the snowmobile race.

New Polaris RZR RS1 Wins in Race Debut

Following its official unveiling, the all-new Polaris single seat RZR RS1 captured two first-place finishes in its first competitive race at the WORCS season opener at Orleans Arena in Las Vegas Feb. 3-4.

King of the Motos/King of the Hammers Conquers Competitors

Billed as the toughest extreme enduro race in the United States, the King of the Motos motorcycle competition kicked off the week-long King of the Hammers (KOH) event in Johnson Valley, California.

CST Welcomes New and Returning Racers to 2018 Sponsorship Program

With a sponsorship roster that includes returning stars and newly signed champions, CST Tires is upping its game in the world of ATV and off-road motorcycle racing.

DFK Cab America Changes Name to HardCabs, Launches New Website

The company also rolled out a new website along with the name change. You can visit the new site at www.hardcabs.com for more information about cabs and to use their new Chat feature, and to stay up-to-date on new designs and applications.

Polaris Reports 18 Percent Fourth Quarter Increase in ’17

Polaris Industries Inc. has reported record fourth quarter 2017 sales of $1.431 billion, up 18 percent from $1.218 billion for the fourth quarter of 2016.

Terracross Championship Coverage Added to MAVTV Lineup in February

The first of the seven one-hour episodes will air Saturday, February 3 at 1 pm ET and be re-aired at 4 pm the same day. Those air times will be in effect for the other programs in the series on February 10, February 24, March 10, March 24, April 7 and April 21.  

Giant Loop Adds Western Power Sports to Wholesale Distribution Network

Giant Loop and Western Power Sports share a passion for the outdoors and recreation across a spectrum of vehicle types and platforms, making them an excellent cultural fit, said Harold Olaf Cecil, owner/founder, Giant Loop.

V-Twin Market Update: The Search For New Customers Continues

By this point, everyone knows how Harley’s woes with selling new bikes and finding new customers has trickled down to just about everyone in the powersports industry (except perhaps the UTV market). We don’t mean for this to sound so downbeat, but it is what it is until we find some solutions… and fast!

iMotorsports of Orlando: Indian Motorcycle

The motorcycle is shown from every angle, although it is not shown running. If the customer decides to buy the bike, all details, including financing, are dealt with over the phone and internet, and delivery is free. The customer gets 24 hours and 50 miles to decide whether or not to keep the machine.