Jason Paul Michaels Announces Partnerships with Indian Motorcycle, Baume & Mercier, Motul
Jason Paul Michaels announced his official brand ambassadorship role, along with Roland Sands and Cary Hart with Indian Motorcycle.
Beyond the Sale: Are You Preparing Your Customers For a New Purchase?
The goal of every customer interaction is to secure a sale, but are you offering more to the customer once they walk out of the door?
Maxxis Liberty Engineered for Side-By-Side Performance
Inspired by light truck tires, the Liberty has an eight-ply radial carcass with a tread design that allows for ultimate control for both on and off-road terrains.
Husqvarna Motorsports Unveils New FS 450 Supermoto
Standing out is the all-new, blue coated frame with increased rigidity for improved rider feedback and optimum straight-line stability.
Tread Check: How Terrain Influences Tire Sales
Determining the best tire for a customer ultimately comes down to knowing what application they choose to ride on; whether it be mud, sand, dirt or a combination. Knowing that tire tread is the factor between a rider sinking into a sand dune or accelerating out of a muddy trail can be the key to finalizing a tire sale.
Johnny, CJ Greaves: Racing Becomes a Family Affair
Johnny Greaves is the only racer in history to win championships in all four professional classes. It is no wonder that Johnny’s son, CJ would follow in his footsteps.
CST Lobo Tire Exceeds DOT Standards
CST designed the Lobo tire for the rider who wants to cruise down the road or rip through desert-like terrain.
Mass Depot: SDW Global Powersports Distributor
Mass Depot, a Missouri based distributor, announced the opening of SDW Global, a powersports distributor, in order to meet demand for it’s private label brands.
CST Stag Tire Built For All Terrains
Whether you’re a desert rider, rocky hill climber or rolling in hard pack or soft terrain, CST’s Stag tire is the “do-it-all” tire for UTVs.
Radial Versus Bias-Ply: Which Tire is Best?
Two types of ply can sometimes plunder a seller if they are not aware of the differences between a radial and bias-ply tire. When selling a tire to a customer, it helps to know what ply will best meet the customer’s needs.
Tucker Releases 2019 Catalog; New Brands, Products
Tucker has released its 2019 ATV/UTV catalog and announced the addition of new brands and products—with many exclusive to Tucker.
From Rubber to Road: Understanding Tire Composition
The tire is an essential part of a vehicle that makes movement possible. Of course, it is easy to identify a tire and a tread pattern that works best for their vehicle, but when it comes to knowing how the tire was made, many dealers shake their heads.
CST Rider Spotlight: Beau Baron
Baron is one of CST Tires’ primary Brand Ambassadors. Not only does he race in multiple classes, but he is the only rider who races moto, ATV and SxS.
CST Dingo Tire Designed for All Terrain Control
For the SxS explorer who needs a tire that fits all riding conditions including desert, intermediate, soft and mud riding, the CST Dingo is the perfect fit.
Yamaha Unveils 2019 ATV Lineup
Yamaha Motor Corp. is expanding its family of off-road utility and sport ATVs, providing superior capability, comfort and confidence in a wide variety of terrain and situations for off-road enthusiasts.
CST Rider Spotlight: Adam McGill
In 2018, McGill has been working hard on the GNCC Racing circuit since February, ranking in the top of his class in multiple rounds.
