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AMS Introduces Deep Tread Mud Evil Tires

This new addition to the AMS line of tires was developed for the deep mud machines.

Woodcraft Tire Warmers Fit 130-150 Rear Tires

These will fit several models including the Ninja 300, Yamaha R3, KTM RC390 or any bike running a 130-150 range rear tire size.

Bridgestone Launches New Sports Radial Motorcycle Tires

Bridgestone Corporation announced the launch of the BATTLAX HYPERSPORT S22, a new sports radial motorcycle tire for street use that will be part of its BATTLAX line of motorcycle tires.

Bridgestone Launches Enduro Competition Tires

BATTLECROSS E50 tires from Bridgestone have been designed to deliver high traction and cornering performance on a variety of road surfaces as is required in enduro competitions.

OBOR Unveiled New Off-Road Tires at SEMA

Attendees at the SEMA show were treated to a sneak peek at the new OBOR Off-Road Rubber, a full range of ATV/UTV tires for virtually every type of riding, racing and recreation. 

Sedona Releases New Video Highlighting 3 Tires

Experience the Buck Snort, Coyote and Mud Rebel RT tires from Sedona Tire & Wheel as the team goes off the grid in search of big game and good times on four wheels.

CST Tires: Sponsored Riders Influence Tire Market

From initial design stages, it takes approximately one year for a tire to be ready to hit the dealership. Within that process, tire companies keep a strong relationship with their sponsored racers to build the best tires for the brand. Many people would assume that racers are a marketing campaign for a brand, but at

Bridgestone Releases Four New Tires for 2019

Coming off a great year of new tire sales in 2018, Bridgestone keeps the momentum going with four new tire releases for 2019.

Vee Rubber to Highlight Three Tires at INTERMOT

Vee Rubber is highlighting three of its best-performing tires at this year’s INTERMOT motorcycle expo and trade fair.

Sedona Tires Deer Hoof Tread Design Leaves Tracks Down Trail

The aggressive tread pattern has integrated side lugs to grip in extreme conditions and tread lugs are siped for added traction and durability.

CST Tires Opens Racing Sponsorship Applications

CST is again expanding its presence in the world of ATV, motorcycle and side-by-side racing by adding to its already generous sponsorship program in 2019.

BFGoodrich Releases UTV Tires for Mud-Terrain

The BFGoodrich released the Mud-Terrain T/A KM3, the brand’s toughest off-road tire that is now available in popular UTV sizes.

Maxxis Ceros Tires Challenge Extreme Environments

The Ceros has a directional, smooth-rolling tread pattern that provides precision steering, straight-line stability at high speeds and predictable breaking.

New Maxxis Roxxzilla Tires Redesigned, Available for Pre-Order

Maxxis’ premiere tire, Roxxzilla, is re-energized with new sizes and new rubber compounds in the construction, making it a dealer favorite.

Tread Check: Worn Tires Put Drivers At Risk

With heavy use of off-road tires, it is important to remind customers to keep stats on tire wear in order to prevent risk from a worn tire not being able to perform at its full potential.

Shinko Dual-Sport Adventure Tires

Shinko’s 804 and 805 Series tires are ideal for situations where a rider wants to split the adventure to 40 percent on road and 60 percent off road.